e-Types

e-Types is a strategic brand and design agency that moves companies and organizations forward through identity. Brand leadership is characterized by the clear signals of an organization permeated by a strong sense of identity and purpose. e-Types illuminates corporate ideas. Through brand strategy and graphic design embedded in big ideas, we nurture enthusiasm, increase sales and enhance leadership.

22 september 11
About Hype, Press

e-Types reinforces with new senior designer

e-Types welcomes Emil Hartvig
Our new senior designer, Emil Hartvig has an educational background from the Graphic Arts Institute of Denmark, anchoring his strong sense of craftsmanship with 10 years of design experience in magazine, television and corporate design. He has several times been member of the jury at the Creative Circle Awards and he frequently returns to the Graphic Arts Institute as examiner. Emil is already proving himself indispensable to the e-Types team.
 
16 september 11
About Projects, Hype, Press

Shortlist for the Carlsberg Brewhouse project

The Carlsberg Group celebrates the 200-year anniversary of their Founder J.C.Jacobsen, by announcing the shortlisted teams of the international design competition to transform the New Carlsberg Brewhouse into an exciting, must-see Brand and Experience Centre. Team BIG+Atelier Brückner (DE)+Davis Langdon (UK)+ e-Types (DK) is one of the five finalists selected among a total of 64 entries.
 
2 september 11
About Projects, Press

Brewer Jacobsen turns 200

200 years ago today, Carlsberg founder, J.C. Jacobsen was born. e-Types has designed the commemorative logo identity used in celebration events throughout the Carlsberg organization, product packaging and labels.
"Our 200th anniversary identity uses elements from Carlsberg’s main product, the beer bottle. In this case we used the signature tracks of the neck label as well as the beer foam to build a design that honours the legacy and spirit of J.C Jacobsen and the Carlsberg brand", says Lasse Bech Martinussen, Project Manager at e-Types.
 
Jacobsen's approach and philosophy still guides and inspires the world's fourth largest brewer, "Ideas ferment at Carlsberg — they bubble to the surface and inspire society, scientist, visitors and citizens, in the same way J.C. Jacobsen still inspires the company," says Carlsberg CEO, Jørgen Buhl Rasmussen.

e-Types is currently working with Carlsberg in a number of projects to be executed in the fall.
 
10 august 11
About Projects, Hype, Press

New partner in Bangalore

e-Types is partnering up with advert and design agency Creative Network, Bangalore, India.
India is one of the most exciting market's in the world today. The economy is growing at 8% p.a., the consumers of India are increasingly brand conscious, businesses are expanding beyond the boundaries of South-East Asia as never seen before and international companies are either securing their foothold in India or finding their way in.

"For a brand agency as e-Types India offers some opportunities that I don't think you will find anywhere else in the world", says senior consultant and India expert, Thomas Sehested, author of "India - the World's next Superpower" (Indien - verdens næste supermagt, L&R Business) in 2010. "But India is at the same time one of the most challenging markets for newcomers  - it's a highly diverse country and it's well known for it's red tape. In short: if you want to enter India, find yourself a local partner."
 
And that's where Creative Network comes in – a creative services firm of almost 20 years. "We were looking for an international brand and design partner that could bring expertise on global scale into the Indian branding scene. We are very well known for our services within advertising, design management and our local knowledge about the Indian market, but when it comes to services in the area of brand strategy we felt that an international cooperation was the answer - and at e-Types we found what we were looking at", says Madhav Maheshwaran of Creative Network. "e-Types brings in a wealth of international brand thinking, and their work with some of the biggest corporates in Europe and other parts of the world is a true reflection of their potential. This helps Creative Network knock on some of the biggest business's in India, which need this kind of expertise."
 
The fruitful partnership between e-Types and Creative Network has so far materialized in a series of projects that will be executed this fall.
 
10 juni 11

X-Large, super fast and typed in The Wave

The construction of Leonora Christina, the largest high speed ferry in the world, was finished last month in Perth, Australia and arrived in Denmark today. The ferry will shuttle between the Danish island, Bornholm and Sweden.

The Ferry is the largest and fastest moving canvas in the history of e-Types design programs.
This big cat has a capacity of 1.400 passengers, 357 cars while travelling at speeds of up to 40 knots (approx. 80 kmh). It is 113 m long, carries 160.000 litres of fuel and weighs around 1000 tonnes. 

The design program by e-Types includes visual identity, interior design, wayfinding systems and on board naming.

 
7 juni 11

Ai Weiwei supporters keep pressure

The artist and political activist Ai Weiwei is still detained by Chinese Authorities and has not been heard from since April 3, 2011. However, Ai Weiwei supporters still keep pressure on the Chinese Government for his release.
Many artists and designers have like ourselves used their crafts and skills to contribute to the movement for the release of Ai Weiwei.

Our t-shirt design was very apparent at the sit-in happening at Museum of Contemporary Art in San Diego. In Hong Kong the movement has lately risen to the level of demonstrations and sit-ins demanding the release of Ai Weiwei. A grafitti artist projected an image that read "Who's Afraid of Ai Weiwei" onto the wall of a Chinese garrison, and similar messages have been spray painted onto Hong Kong pavements, sidewalks and walls.

Free Ai Weiwei!


Download the print-ready design

Follow and participate at FreeAiWeiwei.org
 
7 juni 11

Can design do it?

e-Types attended the international design conference, 'What Design Can Do' in Amsterdam, Holland. 

For anyone with a bit of curiosity and interest in the matter this conference was a very refreshing approach when talking about design - grasping what on earth it is you are actually doing when designing.

For more info - go to 'What design can do'
 
27 maj 11
About Projects

Guide to best of Copenhagen city life

Every year the AOK magazine nominates a top-five in 25 different categories relating to Copenhagen city life. The winners receive a label, 'Byens Bedste' meaning 'best in town'. 
e-Types designed this year's label of excellence.
Categories are e.g. Byens Bedste; restaurant, festival, art experience, children's store, Copenhagener etc. AOK Guide readers vote and decide who is winner of Byens Bedste 2011.

In other words the Byens Bedste label reflects what Copenhageners understand by excellence. 

The Byens Bedste Winners are revealed June 23. 

Go to AOK Guide
 
 
 
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