Our new senior designer, Emil Hartvig has an educational background from the Graphic Arts Institute of Denmark, anchoring his strong sense of craftsmanship with 10 years of design experience in magazine, television and corporate design. He has several times been member of the jury at the Creative Circle Awards and he frequently returns to the Graphic Arts Institute as examiner. Emil is already proving himself indispensable to the e-Types team.
e-Types is a strategic brand and design agency that moves companies and organizations forward through identity. Brand leadership is characterized by the clear signals of an organization permeated by a strong sense of identity and purpose. e-Types illuminates corporate ideas. Through brand strategy and graphic design embedded in big ideas, we nurture enthusiasm, increase sales and enhance leadership.
Brewer Jacobsen turns 200
"Our 200th anniversary identity uses elements from Carlsberg’s main product, the beer bottle. In this case we used the signature tracks of the neck label as well as the beer foam to build a design that honours the legacy and spirit of J.C Jacobsen and the Carlsberg brand", says Lasse Bech Martinussen, Project Manager at e-Types.
Jacobsen's approach and philosophy still guides and inspires the world's fourth largest brewer, "Ideas ferment at Carlsberg — they bubble to the surface and inspire society, scientist, visitors and citizens, in the same way J.C. Jacobsen still inspires the company," says Carlsberg CEO, Jørgen Buhl Rasmussen.
e-Types is currently working with Carlsberg in a number of projects to be executed in the fall.
Jacobsen's approach and philosophy still guides and inspires the world's fourth largest brewer, "Ideas ferment at Carlsberg — they bubble to the surface and inspire society, scientist, visitors and citizens, in the same way J.C. Jacobsen still inspires the company," says Carlsberg CEO, Jørgen Buhl Rasmussen.
e-Types is currently working with Carlsberg in a number of projects to be executed in the fall.
New partner in Bangalore
India is one of the most exciting market's in the world today. The economy is growing at 8% p.a., the consumers of India are increasingly brand conscious, businesses are expanding beyond the boundaries of South-East Asia as never seen before and international companies are either securing their foothold in India or finding their way in.
The fruitful partnership between e-Types and Creative Network has so far materialized in a series of projects that will be executed this fall.
"For a brand agency as e-Types India offers some opportunities that I don't think you will find anywhere else in the world", says senior consultant and India expert, Thomas Sehested, author of "India - the World's next Superpower" (Indien - verdens næste supermagt, L&R Business) in 2010. "But India is at the same time one of the most challenging markets for newcomers - it's a highly diverse country and it's well known for it's red tape. In short: if you want to enter India, find yourself a local partner."
And that's where Creative Network comes in – a creative services firm of almost 20 years. "We were looking for an international brand and design partner that could bring expertise on global scale into the Indian branding scene. We are very well known for our services within advertising, design management and our local knowledge about the Indian market, but when it comes to services in the area of brand strategy we felt that an international cooperation was the answer - and at e-Types we found what we were looking at", says Madhav Maheshwaran of Creative Network. "e-Types brings in a wealth of international brand thinking, and their work with some of the biggest corporates in Europe and other parts of the world is a true reflection of their potential. This helps Creative Network knock on some of the biggest business's in India, which need this kind of expertise."
The fruitful partnership between e-Types and Creative Network has so far materialized in a series of projects that will be executed this fall.
10 juni 11
X-Large, super fast and typed in The Wave
This big cat has a capacity of 1.400 passengers, 357 cars while travelling at speeds of up to 40 knots (approx. 80 kmh). It is 113 m long, carries 160.000 litres of fuel and weighs around 1000 tonnes.
The design program by e-Types includes visual identity, interior design, wayfinding systems and on board naming.
7 juni 11
Ai Weiwei supporters keep pressure
Many artists and designers have like ourselves used their crafts and skills to contribute to the movement for the release of Ai Weiwei.
Our t-shirt design was very apparent at the sit-in happening at Museum of Contemporary Art in San Diego. In Hong Kong the movement has lately risen to the level of demonstrations and sit-ins demanding the release of Ai Weiwei. A grafitti artist projected an image that read "Who's Afraid of Ai Weiwei" onto the wall of a Chinese garrison, and similar messages have been spray painted onto Hong Kong pavements, sidewalks and walls.
Free Ai Weiwei!
Download the print-ready design
Follow and participate at FreeAiWeiwei.org
27 maj 11
About Projects
Guide to best of Copenhagen city life
Categories are e.g. Byens Bedste; restaurant, festival, art experience, children's store, Copenhagener etc. AOK Guide readers vote and decide who is winner of Byens Bedste 2011.
In other words the Byens Bedste label reflects what Copenhageners understand by excellence.
The Byens Bedste Winners are revealed June 23.
Go to AOK Guide
