e-Types

e-Types is a strategic brand and design agency that moves companies and organizations forward through identity. Brand leadership is characterized by the clear signals of an organization permeated by a strong sense of identity and purpose. e-Types illuminates corporate ideas. Through brand strategy and graphic design embedded in big ideas, we nurture enthusiasm, increase sales and enhance leadership.

12 maj 11
About Projects, Hype

Hommage to Copenhagen

Copenhagen and Carlsberg share their history with entangled destinies. This shared history - geographically located at 56 degrees North latitude - is key to Carlsberg, thus the hommage.
e–Types has designed the 'Copenhagen' logotype and refined the label. The clear space surrounding the minimalist and clean logotype makes it appear even more minimalist – nordic in its essence. 

The label text is typed in The Wave
 
11 maj 11
About Hype, Awards, Press

e-Types Director member of Jury at CLIO Awards 2011

Rasmus Drucker Ibfelt, Managing Director and Partner at e-Types, has spent his easter as juror at the CLIO Awards 2011 in the category 'Design'. 
The CLIO Awards is one of the world’s most esteemed awards competitions for advertising, design and communications. Each year, the CLIO Awards appoints an average of 115 top creatives from 65 countries to nine distinct CLIO Juries. Juries are comprised of individuals whose own work epitomizes the vanguard in their respective fields, ensuring that each juror has a profound understanding of the global market’s ever-evolving dynamics, industry innovations and creative work that represents the next wave.

CLIO’s judging process is known for its democratic and non-political approach to recognizing creative excellence. Submissions that survive the first round are re-evaluated in the second round to determine the Shortlist as well as the Gold, Silver and Bronze statue winners. Each jury also has the option of awarding CLIO’s highest honor, the Grand CLIO, to one truly exceptional piece of work in each medium from the Gold winners chosen.

We have tried to make Rasmus reveal who the big winner in the 'Design' category is, but his integrity is impenetrable. The winners are announced on May 19. 

For more info, go to Clio Awards
 
10 maj 11

e–Types wins GOLD and BRONZE at Creative Circle Awards

e–Types has been awarded GOLD in the category 'Design – Mini Identity' for the C project and BRONZE in the category 'Design - Type Design' for the JAZZHOUSE font.
Jess Andersen, Senior Designer, says, "We are very proud to perform on this level and it's only thanks to C themselves letting us in on every little detail of the concept. It requires a lot of confidence to let people from the outside in on your project and we are very grateful that we've had this opportunity."

More about Creative Circle
 
26 april 11
About Projects, Hype, Press

Free Ai Weiwei

Artist and activist, Ai Weiwei has been missing since April 3 where he was detained by the Chinese authorities in Beijing.
 
BIG, V1 Gallery and e-Types have in collaboration made a t-shirt for the release of Ai Weiwei who has untiringly fought for artistic freedom and the freedom of speech in China. 
The t-shirt provides an easy way for people to show their support and spread the message of the immediate release of the artist.

Download the "Free Ai Weiwei"-design for free at playtype.com
 
8 april 11
About Hype, Press

New faces

e–Types welcomes project managers Thit Thorlacius, Kristian Bøjlund Olesen, intern designers Naja Jin Dahl, Jón Ingi Hallgrímsson and finance assistant Heidi Reinbach.
Thit Thorlacius and Kristian Bøjlund Olesen both have master degrees in Creative Business Processes from Copenhagen Business School and both have significant practical experience within our field.

Jón Ingi Hallgrímsson and Naja Jin Dahl come from The Danish Design School and School of Architecture, respectively. We are very pleased to have them on our team.

Lastly, Heidi Reinbach helps us keep track of numbers and figures - much needed in a company rapidly expanding.
 
1 april 11
About Projects, Hype, Press

New spectacular maritime museum next to Kronborg Castle

Architecture by BIG | Bjarke Ingels Group – new name and identity by e–Types
To understand Danish society you need to understand the historic and current societal impact of the shipping trade. Sailors, ships and more recently containers have shaped the coast of Denmark through centuries bringing the outside world to Scandinavia. Even today Denmark is globally leading the way in the shipping industry.

The story of maritime trade and much more will be told when Denmark's new maritime museum opens in Elsinore in 2013. The museum is housed underground surrounding Dock 1 of the former Elsinore Shipyard. The architecture will form a powerful frame for the maritime story and it will all be clad in a new name and visual identity developed by e-Types, who will also give advice on communications and strategy for the museum.

 
15 marts 11
About Hype, Press

Kulturkøbing

Michael Thouber in five-part documentary series "Kulturkøbing"
Michael Thouber, Senior Strategist and Head of Art & Culture at e-Types was invited to participate as expert in five-part documentary "Kulturkøbing" (translates to something along "Cultureville" - ed.) on the status of Danish art and culture. Michael discusses a number of tendencies in Danish art and culture life - from how every little town has an art museum to why theatres suffer from lack of audiences.

You can watch the show here (in Danish).
 
3 februar 11
About Hype, Press

2ND DAY

e-Types designs new identity for DAY Birger et Mikkelsen subbrand

Danish brand DAY Birger et Mikkelsen is now launching their 2ND DAY collection, introducing a contemporary design profile reflecting beautiful simplicity and understated elegance.


Go to 2ND DAY

 
 
 
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