e-Types

The award winning Medilabel Safety System is being exhibited as part of the INDEX:AWARD Exhibition tour currently making the rounds throughout China and India.

Michael Thouber, Senior Strategist and Head of Art & Culture at e-Types was invited to participate as a panelist in the weekly debate show "Smagsdommerne" (translates to something akin to "The Taste Judges" - ed.). Michael discussed a number of contemporary cultural events and works - amongst others the exhibition at ARoS with Danish/German artist Christian Lemmerz as well as the new Facebook film "The Social Network" directed by David Fincher. 

How do you continuously develop your visual identity in order to keep it relevant, accessible and in tune with your organization and the surrounding society - without having to always start from anew? And how do you implement it so that everyone in the organization understands the how and why of the design? 

Does your visual identity reflect who you are today? Or have your goals and strategy evolved while you identity has stayed the same, making it difficult to achieve the right positioning and coherence in your organizations communication?

These are some of the topics explored at K-Day, where representatives from SkabelonDesign, Danske Bank and e-Types will provide you with new knowledge and tools on how to ensure relevancy, coherence and support throughout all levels of your organization. 

K-Day is a full day program on the 9th of November 2010.

Read the program and sign up here (In Danish)

Partner and Managing Director Rasmus Ibfelt was invited to panel a debate in Sao Paulo, promoting Danish living, food and design. The debate was part of a promotional event in conjunction with His Royal Highness Prince Joakim's visit to Brazil. Held in the über-swish surroundings of Scandinavian Designs - a concept store focusing on scandinavian lifestyle - Rasmus debated everything from the inherent democratic principles in Danish design to the state of modern Danish cuisine to why Danes have recently been nominated as the happiest people on earth. Rasmus was invited to the panel alongside His Royal Highness Prince Joachim and Simon Lau Cederholm, head chef of Restaurante Aquavit, Brasilia.

Christel Skadhauge is trained from Copenhagen Technical School as a Graphic Worker, anchoring her strong sense of craftsmanship with a 4 year apprenticeship at the reprographics firm Kjøbke Colour-Lith. Christel's latest endeavor before joining the India team was a 5 year stint at ad firm co+høgh, working with a diverse set of clients - from 3 Mobile to Holmegaard.  

e-Types was invited to submit work to Gestalten's logo anthology. Among the chosen were Egeskov, The Danish Arts Council, The Nordea Foundation, Copenhagen Design Week, The History of the Danes, New Media Days, Koncert Huset, Kino.dk and schmidt hammer lassen.         

It is with pleasure that we can announce that Operations Director Mari Lea Randsborg has joined the partner group here at e-Types.

Mari is a trained architect, has worked extensively in exports at VIPP and has been a full-time member of the e-Types team since 2006. Mari has been acting Operations Director since 2009 and has been in charge of some of e-Types' largest projects, a.o Jordan Dental, DI and latest; the new visual identity for Tryg across the entire North. 

"We are incredibly pleased to be able to welcome Mari into the partner group. Her competencies have strengthened e-Types from day one, so including her in the ownership of e-Types feels like a natural step for us. Her inclusion in top-level management is also part of a process where we are trying to reward the people who carry the organization with a stake in the company" says CEO of e-Types Group Søren Skafte Overgaard.

The decision to include Mari as a partner coincides with some structural changes at e-Types. e-Types has been divided into 3 units under the mother ship e-Types Group; e-Types A/S who will continue their work with visual identity, branding and digital solutions. India A/S, our implimentation and graphic production unit and finally Playtype Aps, an online type foundry and webshop which we will be launching soon. Mari Randsborg together with Managing Director Rasmus Ibfelt will head up e-Types A/S.

Nordic film TV is one of the largest production companies in the north, employing over 300 people across the 4 nordic nations. Having recently been bought up by French media conglomerate Banijay Entertainment, Nordic Film TV tasked e-Types with renewing their identity.