"We want people to see the potential of typography as an element of both aesthetics and communication. We are really proud to be featured in the September issue of Monocle Magazine, which means that our ideas and efforts have not gone unnoticed in the world of lifestyle and design."
e-Types is a strategic brand and design agency that moves companies and organizations forward through identity. Brand leadership is characterized by the clear signals of an organization permeated by a strong sense of identity and purpose. e-Types illuminates corporate ideas. Through brand strategy and graphic design embedded in big ideas, we nurture enthusiasm, increase sales and enhance leadership.
Brewer Jacobsen turns 200
"Our 200th anniversary identity uses elements from Carlsberg’s main product, the beer bottle. In this case we used the signature tracks of the neck label as well as the beer foam to build a design that honours the legacy and spirit of J.C Jacobsen and the Carlsberg brand", says Lasse Bech Martinussen, Project Manager at e-Types.
Jacobsen's approach and philosophy still guides and inspires the world's fourth largest brewer, "Ideas ferment at Carlsberg — they bubble to the surface and inspire society, scientist, visitors and citizens, in the same way J.C. Jacobsen still inspires the company," says Carlsberg CEO, Jørgen Buhl Rasmussen.
e-Types is currently working with Carlsberg in a number of projects to be executed in the fall.
Jacobsen's approach and philosophy still guides and inspires the world's fourth largest brewer, "Ideas ferment at Carlsberg — they bubble to the surface and inspire society, scientist, visitors and citizens, in the same way J.C. Jacobsen still inspires the company," says Carlsberg CEO, Jørgen Buhl Rasmussen.
e-Types is currently working with Carlsberg in a number of projects to be executed in the fall.
New partner in Bangalore
India is one of the most exciting market's in the world today. The economy is growing at 8% p.a., the consumers of India are increasingly brand conscious, businesses are expanding beyond the boundaries of South-East Asia as never seen before and international companies are either securing their foothold in India or finding their way in.
The fruitful partnership between e-Types and Creative Network has so far materialized in a series of projects that will be executed this fall.
"For a brand agency as e-Types India offers some opportunities that I don't think you will find anywhere else in the world", says senior consultant and India expert, Thomas Sehested, author of "India - the World's next Superpower" (Indien - verdens næste supermagt, L&R Business) in 2010. "But India is at the same time one of the most challenging markets for newcomers - it's a highly diverse country and it's well known for it's red tape. In short: if you want to enter India, find yourself a local partner."
And that's where Creative Network comes in – a creative services firm of almost 20 years. "We were looking for an international brand and design partner that could bring expertise on global scale into the Indian branding scene. We are very well known for our services within advertising, design management and our local knowledge about the Indian market, but when it comes to services in the area of brand strategy we felt that an international cooperation was the answer - and at e-Types we found what we were looking at", says Madhav Maheshwaran of Creative Network. "e-Types brings in a wealth of international brand thinking, and their work with some of the biggest corporates in Europe and other parts of the world is a true reflection of their potential. This helps Creative Network knock on some of the biggest business's in India, which need this kind of expertise."
The fruitful partnership between e-Types and Creative Network has so far materialized in a series of projects that will be executed this fall.
27 maj 11
About Projects
Guide to best of Copenhagen city life
Categories are e.g. Byens Bedste; restaurant, festival, art experience, children's store, Copenhagener etc. AOK Guide readers vote and decide who is winner of Byens Bedste 2011.
In other words the Byens Bedste label reflects what Copenhageners understand by excellence.
The Byens Bedste Winners are revealed June 23.
Go to AOK Guide
Hommage to Copenhagen
e–Types has designed the 'Copenhagen' logotype and refined the label. The clear space surrounding the minimalist and clean logotype makes it appear even more minimalist – nordic in its essence.
The label text is typed in The Wave
e–Types wins GOLD and BRONZE at Creative Circle Awards
Jess Andersen, Senior Designer, says, "We are very proud to perform on this level and it's only thanks to C themselves letting us in on every little detail of the concept. It requires a lot of confidence to let people from the outside in on your project and we are very grateful that we've had this opportunity."
More about Creative Circle
Free Ai Weiwei
The t-shirt provides an easy way for people to show their support and spread the message of the immediate release of the artist.
Download the "Free Ai Weiwei"-design for free at playtype.com
