e-Types

One of Europe's biggest media and learning companies Sanoma was in need of strengthening its brand. After years of growth through mergers and acquisitions the story of the company needed to be told again – both internally and externally. Through intensive cowork with both executive group management and employees in major markets, e-Types phrased the vision story of Sanoma under the headline Get the World - making it clear to everyone that todays media and learning is about helping people access and understand the world. Based on this a whole new repositioning visual identity and website was created to communicate the transformation the company was going through. It’s simple, digital and versatile, capable of expressing all kinds of content. At the same time dynamic, open and inviting. A platform from which it is easy to engage consumers and customers in getting their version of the world.

That was the ambition e-Types set for The Danish Design & Architecture Initiative – an initiative founded with the purpose of promoting the special Danish approach to architecture, fashion, and design around the world.

March 4, 2013 the Lord Mayor of Copenhagen together with 4 mayors of the Copenhagen Areas turned the first sod for the project Amager Bakke (Amager Hill). The new Waste-to-Energy plant has been designed by Bjarke Ingels Group (BIG) and is planned for opening in 2017.

Roskilde Festival is more than 40 years old and attracts 120.000 people each year to a gigantic celebration of life. Each year people come to experience innovative art installations, listen to big as well as upcoming and underground bands and enjoying each other’s company for nine days of festival madness.

10 years ago e-Types made a complete redesign of the identity of the police. Now it is upgraded so it can handle the challenges of today. Like their colleagues in Sweden, Norway and the UK the Danish police wanted to be more visible on the streets and thereby heighten the sense of security among both citizens and officers. 

Restaurant A Porta in Copenhagen stand in front of a new beginning as McDonalds opens in the historic location. e-Types made sure that local history were present in the new setting. The interior decorations celebrate former regulars as HC Andersen and Søren Kierkegaard as well as fashionable neighbours like Hotel D’Angleterre and Kgs. Nytorv. In that way the local is merged with the global.

The project, entitled "Patientsikkert Sygehus" (Patient Safe Hospital -ed.), addresses issues concerning wrongful treatment and mistakes made during hospital treatment. Issues that yearly effects 100.000 people across the country, with problems spanning infections, medication errors and bedsores to name a few. 5 hospitals have joined the pilot project committing themselves to reducing fatalities and unintended complications by 15 and 30% respectively over the next two years. At the core of the initiative lies the optimization of existing workflows leveraging and distributing knowledge across hand-offs and in the day-to-day routines of the medical staff using a number of easy to follow checklists and tools.   

e-Types worked closely alongside The Danish Society for Patient Safety to develop a clear communication strategy and ensure an effective and precise implementation of the program across multiple shareholder groups. e-Types also designed the visual identity around a number of different icons that each represent a core symbol from the different checklists - from surgery to medication - balancing a humane feel with a more stringent look that reflects the seriousness of the issues at hand.