e-Types

e-Types is a strategic brand and design agency that moves companies and organizations forward through identity. Brand leadership is characterized by the clear signals of an organization permeated by a strong sense of identity and purpose. e-Types illuminates corporate ideas. Through brand strategy and graphic design embedded in big ideas, we nurture enthusiasm, increase sales and enhance leadership.

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21 november 11

Design Award for Playtype™

Playtype™ concept store is the winner of the WAN (worldarchitechturenews) Retail Interiors Awards in the less than 200 sq meters category. The judges were especially excited about the "transformative" design — so are we! 
 
 
16 november 11

European Newspaper Award Winner

Berlingske is awarded 'European Newspaper of the Year' in the category of nationwide newspapers

"Berlingske does not have any hectic tabloid vibrancy, but relatively long articles presented in a quiet four-column layout. In their size, the images are well-balanced, providing, on the whole, a very serious and yet contemporary appearance.", it says in the official statement.

Early 2011, e-Types redesigned the Berlingske logotype, coat of arms and provided a new custom made typeface — imaginatively, called Berlingske.

newspaperaward.com
 
15 november 11
About Projects

Future = Education

Bornholm is known as a holiday destination for Danes, Germans and Swedes, but for the young people on this Baltic Island it is very much a place to live and get education up until High School level. In order to enhance results, harvest synergies, combine courses in new ways and to enhance cross diciplinary learning the local highschool and two vocational schools on the island has been merged to Campus Bornholm.

e-Types helped Campus Bornholm developing brand strategy, visual identity, tagline, art direction and photo shoot. 
The merger is in effect, but to really take off a new building is planned to be build in a year or two. Education is  - of course  - for the future. It has been so on Bornholm since 1512, where historic sources tells of the first learned education.

 
9 november 11
About Projects, Hype, Press

Great golfing, simply put

Things are moving fast in India, and nowhere faster than in southern IT hub Bengaluru, where the Prestige Golfshire Club is laid out at Nandi Hills, just outside the city perimeter.
 
e-Types and local partner Creative Network was commisioned by Prestige Construction to develop the brand and visual identity for the establishment. Our task was to develop a brand that would express a resort of refined, world class standards.
Prestige Golfshire Club is not only a championship golf layout — run by American Troon Golf — it is 240 luxurious villas, a Marriott hotel (opening in 2012), a conference centre and a club house, where you can relax, swim, eat and dine in style.

Prestige Golfshire Club welcomes you for the first swing in early 2012.

For further information on e-Types and Creative Network, please contact Madhav Maheshwaram or Thomas Sehested
 
7 november 11
About Projects, Hype, Press

Serious journalism

e-Types client nominated for prestigious journalist award 
The food and agriculture sector is the focus of much attention - they make what we eat, they influence what we drink, and the wellbeing of millions of animals is their responsibility. It's also a great export earner, the farmers and their produce offer solutions to many of the challenges faced by modern society and many people's jobs depend on it. In short, there are a lot of stories to be told.
 
For the bold, open and sometimes critical features and articles the editorial staff of the monthly magazine, FOOD&CULTURE is nominated for the The Cavling Prize, the most prestigious Danish journalist award. FOOD&CULTURE is published by the business confederation, Agriculture and Food representing the farming and food industries of Denmark including businesses, trade and farmers’ associations. The nomination is based on how the journalists of FOOD&CULTURE treat delicate issues in the fields of agriculture and food with high journalistic credibility and integrity. 

In 2011 e-Types revitalized the magazine with a completely new concept and magazine layout. The strategy derives from the brand strategy work, developed in 2010 by e-Types for Agriculture & Food. The magazine is layouted at the e-Types Group company, India.
 
22 september 11
About Projects, Hype, Press

Playtype™ in Monocle Magazine

Our type foundry and concept store, Playtype™ is featured in the September issue of Monocle Magazine
"We want people to see the potential of typography as an element of both aesthetics and communication. We are really proud to be featured in the September issue of Monocle Magazine, which means that our ideas and efforts have not gone unnoticed in the world of lifestyle and design."
  
— Rasmus Ibfelt, Managing Director at e-Types.

 
16 september 11
About Projects, Hype, Press

Shortlist for the Carlsberg Brewhouse project

The Carlsberg Group celebrates the 200-year anniversary of their Founder J.C.Jacobsen, by announcing the shortlisted teams of the international design competition to transform the New Carlsberg Brewhouse into an exciting, must-see Brand and Experience Centre. Team BIG+Atelier Brückner (DE)+Davis Langdon (UK)+ e-Types (DK) is one of the five finalists selected among a total of 64 entries.
 
2 september 11
About Projects, Press

Brewer Jacobsen turns 200

200 years ago today, Carlsberg founder, J.C. Jacobsen was born. e-Types has designed the commemorative logo identity used in celebration events throughout the Carlsberg organization, product packaging and labels.
"Our 200th anniversary identity uses elements from Carlsberg’s main product, the beer bottle. In this case we used the signature tracks of the neck label as well as the beer foam to build a design that honours the legacy and spirit of J.C Jacobsen and the Carlsberg brand", says Lasse Bech Martinussen, Project Manager at e-Types.
 
Jacobsen's approach and philosophy still guides and inspires the world's fourth largest brewer, "Ideas ferment at Carlsberg — they bubble to the surface and inspire society, scientist, visitors and citizens, in the same way J.C. Jacobsen still inspires the company," says Carlsberg CEO, Jørgen Buhl Rasmussen.

e-Types is currently working with Carlsberg in a number of projects to be executed in the fall.
 
 
 
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