e-Types

The t-shirt provides an easy way for people to show their support and spread the message of the immediate release of the artist.

Thit Thorlacius and Kristian Bøjlund Olesen both have master degrees in Creative Business Processes from Copenhagen Business School and both have significant practical experience within our field.

To understand Danish society you need to understand the historic and current societal impact of the shipping trade. Sailors, ships and more recently containers have shaped the coast of Denmark through centuries bringing the outside world to Scandinavia. Even today Denmark is globally leading the way in the shipping industry.

The story of maritime trade and much more will be told when Denmark's new maritime museum opens in Elsinore in 2013. The museum is housed underground surrounding Dock 1 of the former Elsinore Shipyard. The architecture will form a powerful frame for the maritime story and it will all be clad in a new name and visual identity developed by e-Types, who will also give advice on communications and strategy for the museum.

Michael Thouber, Senior Strategist and Head of Art & Culture at e-Types was invited to participate as expert in five-part documentary "Kulturkøbing" (translates to something along "Cultureville" - ed.) on the status of Danish art and culture. Michael discusses a number of tendencies in Danish art and culture life - from how every little town has an art museum to why theatres suffer from lack of audiences.

You can watch the show here (in Danish).

Danish brand DAY Birger et Mikkelsen is now launching their 2ND DAY collection, introducing a contemporary design profile reflecting beautiful simplicity and understated elegance.

Go to 2ND DAY

In a black-and-white type design Jonas Hecksher, e-Types, republishes an interview with homeless person and entrepreneur Kenneth Carlsen. In 1996 Kenneth Carlsen signed up to become street seller no. 2 of the newly established Danish newspaper HUS FORBI bringing homelessness-related content once a month. Today its circulation is 75.000, distributed by approximately 325 homeless sellers, who each buy the newspapers on wholesale and sell them at a fixed price generating a vital income.

Jonas Hecksher, Creative Director at e-Types, was recently asked by The Danish Arts Agency to design a poster. He used this opportunity to create awareness of homeless entrepreneurship by designing a poster for charity sale at PLAYTYPE donating revenue to HUS FORBI. 

"In all of Denmark, Hus Forbi is the largest concentration of entrepreneurs. With this newspaper all street sellers have an opportunity to start their own little company. It creates a space for self-help, a chance of survival and we really like this incentive-based structure. 

Besides making money off the newspapers it must be a positive boost in their self-understanding - their identities - when they evolve from being perceived as victimised homeless people to be seen as directors of their own one-man-company" says Jonas Hecksher. 

Michael Thouber, Head of Art & Culture at e-Types adds, "we wanted to enhance public awareness of all these individual efforts by the HUS FORBI entrepreneurs. That's why we used the interview with street seller no. 2, Kenneth Carlsen as vocal point for the poster design. He has been part of the project from the beginning and is still active – we want to make this stamina and entrepreneurship visible to the public eye".

"Sorry, I am not home right now" posters and t-shirts are available for charity sale at PLAYTYPE - donations go to HUS FORBI newspaper.

  

PLAYTYPE is located at Vaernedamsvej in Copenhagen

Visit Hus Forbi & The Danish Arts Agency

We launched the concept store with a bang on Wednesday and despite the almost glacial winds and subzero temperatures had a fantastic turn-out. Typography was discussed, music was played and beers were drunk -  and all-in-all we’d like to think everybody had a pretty good time.

The shop itself is now open and ready for business - with more products streaming in to supplement the t-shirts, posters, laptop covers, magazines (and fonts, of course) already there. Drop by for some type-themed Christmas shopping or a browse through our fonts.