e-Types

e-Types is a brand agency that moves companies and organizations forward through identity. Brand leadership is characterized by the clear signals of an organization permeated by a strong sense of identity and purpose. e-Types illuminates corporate ideas. Through brand strategy and graphic design embedded in big ideas, we nurture enthusiasm, increase sales and enhance leadership.

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22 maj 13
About Projects

Mumbai Giving — Indian Living — Lifestyle Sharing

There is Holi, Ganesh Chaturti, Independence Day, the Parsi New Year, Id-ul-fitr and Onam, Dussehra, Christmas, Guru Nanak Jayanti and lots of other reasons to celebrate. On top of these of course comes the birthdays, the inaugurations, thread ceremonies not to mention the marriage celebrations. But what to bring when you come to celebrate? The Indian festive calendar is full of occasions for gift giving – with the Mumbai based brand Shazé specializing in gift items it’s a little easier.
Shazé is part of the TBZ Nirmal Group. Shazé is a well-known gift brand with shops at the Palladium and the Oberoi malls. e-Types helped develop the Shazé brand to include life style objects like perfumes and sun glass and watch collections – all covered by the brand tagline give – live – share. The work has included development of a visual identity, brand strategy, logo, tagline and shop concept.

Please contact Head of Indian operations Thomas Sehested for further information.
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15 maj 13
About Hype

For the love of typography

e-Types attended the graphic design festival Beynderground in Hasselt, Belgium.

Partners Jens Kajus and Jonas Hecksher were in Belgium to lecture about typography in general and Playtype in particular. It ended up as talk about their love for Copenhagen, for playfulness, for typefaces and about how to conquer the streets.
 Read more about the festival at www.beyonderground.com.
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29 april 13
About Projects

Get the world

Rebranding Media and Learning.
One of Europe's biggest media and learning companies Sanoma was in need of strengthening its brand. After years of growth through mergers and acquisitions the story of the company needed to be told again – both internally and externally. Through intensive cowork with both executive group management and employees in major markets, e-Types phrased the vision story of Sanoma under the headline Get the World - making it clear to everyone that todays media and learning is about helping people access and understand the world. Based on this a whole new repositioning visual identity and website was created to communicate the transformation the company was going through. It’s simple, digital and versatile, capable of expressing all kinds of content. At the same time dynamic, open and inviting. A platform from which it is easy to engage consumers and customers in getting their version of the world.

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14 marts 13
About Projects

Taking Danish beyond pastry

What is ‘Danish’? Sure, it’s pastry – but is that really what we want it to represent? Why not try to make ‘Danish’ pertain to something bigger and bolder like our world-renowned legacy of 20th century architecture and design?
That was the ambition e-Types set for The Danish Design & Architecture Initiative – an initiative founded with the purpose of promoting the special Danish approach to architecture, fashion, and design around the world.

Danish design and architecture is defined by high-quality products and solutions based on functionality, simplicity, and Scandinavian lifestyle – coupled with an empathetic and democratic approach that reflects Danish society. In Denmark we believe that design and architecture should be made for people based on empathetic design methods, clean aesthetics, and strong concepts. There is a special strength in both the democratic approach that is rooted in the Danish culture – and in the international approach to the field.

It can, however, be hard to visualise and communicate an approach. Luckily, Denmark has a large portfolio of world famous architects and designers ranging from Arne Jacobsen, Finn Juhl, and Georg Jensen to Hay, Bjarke Ingels, and Henrik Vibskov. e-Types created a visual identity and communication platform that supported this portfolio and used it actively in the communication.

The identity is highly flexible and is using the short, Danish, as a communicative anchor from which it is possible to promote people, events, and of course design and architecture. In itself the identity is communicating the special Danish approach by being very simple while at the same time being a strong concept with a clean aesthetic. 

Besides developing the visual identity e-Types also created the website. It is built up around cases and is using these to showcase the special Danish approach. Go get the full experience at www.ddai.dk.
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4 marts 13
About Projects

ARC and Amager Bakke

e-Types develops brand strategy, name and visual identity for one of the World’s most advanced waste-to energy companies.
March 4, 2013 the Lord Mayor of Copenhagen together with 4 mayors of the Copenhagen Areas turned the first sod for the project Amager Bakke (Amager Hill). The new Waste-to-Energy plant has been designed by Bjarke Ingels Group (BIG) and is planned for opening in 2017.

The new facility will house the World’s most advanced technology for processing waste into heating and electricity as well as higly advanced facility for sorting and re-using materials that will work in coordination with 10 recycling centres in Greater Copenhagen.

The Amager Bakke Project is realized by ARC – Amager Ressource Center. The company as until March 4th named ‘Amagerforbrćnding’, but is from now on named ‘ARC’ in short. e-Types has developed the brand strategy for rebranding the company as well as the visual identity. e-Types and India, the design implementation agency within e-Types Group, have worked in unison to roll-out the visual identity on signage, uniforms, office materials and design manual, a process that will continue throughout 2013.

Read more about ARC at www.a-r-c.dk. Read more about the Amager Bakke architectural project at BIGs website: www.big.dk.

Credits: rendering of completed Amager Bakke project: Bjarke Ingels Group.

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28 februar 13
About Projects, Press

Sharpening the profile

Roskilde Festival is the biggest non-profit music and art festival in Northern Europe. Famous for its line-ups, its volunteer-driven organisation, and the fact that they allocate all profits to humanitarian and cultural work benefitting children and young people all over the world. e-Types is behind Roskilde Festival's updated visual identity.
Roskilde Festival is more than 40 years old and attracts 120.000 people each year to a gigantic celebration of life. Each year people come to experience innovative art installations, listen to big as well as upcoming and underground bands and enjoying each other’s company for nine days of festival madness.

The most central part of both the festival and the logo is the orange canopy. It stays that way but the canopy now has a more modern and sharp look, and the orange colour is warmer and friendlier. A new custom font with the name 4000 accompanies the updated logo. The font is very versatile and is designed to cater the diversity of needs that lies within the festival and the activities happening around it 365. The new identity is flexible and works just as well as visual and expressive driver on posters and ads as it does on a more toned-down level.
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11 januar 13
About Hype

Digital is expanding

e-Types are happy to announce that Digital continues to grow as we welcome our two new digital designers Marie Lau and Kasper Ajbro.
Marie holds a degree in Interactive Design from the Danish School of Media and Journalism. Though Marie handles pixels with a firm grip, she finds her inspiration in the tactile world — Marie is also a tailor by trade.

Kasper is a Graphic Designer from the Graphic Arts Institute of Denmark and he is no stranger to e-Types, as he has been working freelance for a few years. Latest, Kasper has been working as a digital designer at Re-public. Kasper is digital to the bone and in his spare time he develops apps — the time tracker app Timee being the latest result of this skills. 

e-Types are looking to become even stronger digitally and therefore we are always on the lookout for cutting edge digital designers and frontend developers. If you want to join a workplace where digital media is rapidly merging with a strong, traditional design tradition, do not hesitate to send your portfolio our way!
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7 januar 13
About Projects, Press

Making the police more visible

The Danish police just got a new look for its uniformed vehicles with stronger and more distinct colour use to enhance visibility in the streetscape. e-Types is behind the new design, which will be applied on all new patrol cars and motorcycles from January 2013. 
10 years ago e-Types made a complete redesign of the identity of the police. Now it is upgraded so it can handle the challenges of today. Like their colleagues in Sweden, Norway and the UK the Danish police wanted to be more visible on the streets and thereby heighten the sense of security among both citizens and officers. 

e-Types worked closely together with the police to develop the right solution that ensured both a proper function alongside an attractive design based on the original visual identity. By further developing the original visual identity the result ended up as a well-crafted solution combing form and function. 

Credits: 
Client: Danish National Police, dep. of logistics and vehicles 
Design: e-Types 
Production: Nonbye
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