e-Types

Get flash for a better experience.
e-Types is a strategic brand and design agency that moves companies and organizations forward through identity. Brand leadership is characterized by the clear signals of an organization permeated by a strong sense of identity and purpose. e-Types illuminates corporate ideas. Through brand strategy and graphic design embedded in big ideas, we nurture enthusiasm, increase sales and enhance leadership.

  • *Older 8 news
  • *Newer news
5 juli 10
About Projects

Thrashers

Sacha Maric´s zine "Thrashers" on Dazed Digital 
"Sacha Maric’s Thrashers is a series of pictures brought back somehow from a bygone age. The shots, all screen grabs from 80s thrash metal gigs found on YouTube have been compiled into a storyboard of anger and poetic hedonism." (from Dazed Digital) 

Jess Andersen from e-Types helped Sacha lay-out the zine.

Read the entire article and check out the beautiful pics here and go have a look at Sacha´s photo work here
 
18 juni 10

e-Types is hiring!

e-Types is looking for a Digital Project Manager
We are looking for an experienced Digital Project Manager with enough edge, brain and brawn to lift our web identity projects. We aim to develop and deliver 
state-of-the-art identity programmes and digital spaces - meaning we expect ambition, passion and the will to set new standards for strategic design and identity development on the web. 

e-Types’ approach lies in the juncture between branding, design and communication, with an extensive and diverse client portfolio – from multinationals to local underground theatres, from high-end fashion brands to public institutions. We believe this contamination between fields and genres inspires and stimulates each other, providing us with inspiration and our clients with value. If you, like us, believe this to be true, you will fit in nicely with e-Types. 

At e-Types you will be
• Independently scoping projects, drafting proposals, project descriptions and schedules. 
• Provide motivational support to your team while keeping an eye on resources spent.
• Independently planning, executing and following up on clients and projects. 
• Participating in internal and external project evaluations.• Concept development
• Be a part of the ongoing development of the future eTypes Digital 

You are
• Ambitious, playful and progressive
• Updated on digital trends and tendencies – and can inspire the rest of e-Types with it. 
• Constantly keeping an eye out for newbizz possibilities.
• In possession of a strong understanding of interactive design and development platforms.
• A hardcore project manager with superior estimating, scheduling, and budgeting skills.
• Able to communicate effectively with clients, creatives, and developers.
• A superior presenter with fluent oral, and written communication skills.
• Fluent in Danish and English

We expect 2-4 years of professional experience heading up projects large and small. You are strong-willed and ambitious, with an eye for aesthetics and the determination that can carry a project through to the end.

Send your application and CV by e-mail marked ”Digital Project Manager” to career@e-types.com. Deadline: ASAP or at the latest the 30th June 2010. 
Salary according to qualifications. For further information and enquiries contact, Rasmus Ibfelt or Mathias Jespersen:+45 33 25 45 00.
 
24 maj 10
About Hype

Brasilia Dice 50

e-Types invited to celebrate the 50th anniversary of Oscar Niemeyer's masterpiece Brasilia
e-Types was invited by Argentine design studio Brasilia Prima to submit a poster design in celebration of the 50th anniversary of the Brazilian capitol Brasilia 

Working from an interview with Oscar Niemeyer by our very own Michael Thouber, e-Types created a typographic homage to the city, it’s visionary architecture and, of course, to the man behind its creation; Oscar Niemeyer himself.

Take a look at all the other submissions here
 
17 maj 10

Taking the Ticket

e-Types designs visual identity and web platform for new online booking service 
Five theatres subsidised by Copenhagen Theatre (Betty Nansen, Folketeatret, Nørrebro Teater, Republique and Østre Gasværk Teater) have joined forces in creating an online ticket sales and subscriptions platform, designed to give each theatre a stronger online presence as well as providing a convenient booking system for Copenhagen theatre lovers. e-Types designed the visual identity for the new ticket-booking site "billetbillet.dk" which was launched on April 29, 2010.

The design strategy was to allow for the most possible room for the theatres individual identities, preserving the characteristics that make each theatre unique. The solution was driven by the core notion of creating a neutral and spacious platform, much like a gallery space - a space that presents the five  theaters as “artists” and the individual plays as their “works of art”.  

Furthermore e-Types developed a novel design and layout for a seasonal theatre catalogue, which supports the launch of the site. In previous years’ catalogues, the five theatres under Copenhagen Theatre have shared pages with an additional 40 copenhagen theatres. The new layout is designed with space, ease-of-use and optimum presentation in mind, separating it considerably from the rather dense layout of the previous years’ catalogues.

Copenhagen Theatre is an independent institution under the Ministry of Culture, that was founded with the intention to develop and further diversity in Danish theatre.

Check out billetbillet.dk and maybe even go see a show.
 
28 april 10
About Hype

10+ exhibition at Danish Design Centre

e-Types' visual identity for Koncerthuset chosen as design milestone for the Noughties
The exhibition ‘10+ Design Forecast’ at the Danish Design Centre examines the trends that characterize the present and those that will come to characterize the future. The exhibition examines ten examples from design history through the first decade of the millennium. Together, they draw a picture of Danish design in the 21st century while offering a glimpse into the future.

According to the curators the past ten years of Danish design history are particularly interesting. Design has developed in completely new directions, mainly as a result of digital and technological developments. Developments that have left their permanent mark on the way we think about design today. The ten examples exhibited at DDC not only illustrate the breadth and diversity of today’s design competence, but also point to a future where design thinking is an integral part of society and progress. 

The exhibition is open April 29th – October 31st 2010. 

More about the exhibition over at DDC 
Plus have a gander and a read about e-Types’ visual identity for Koncerthuset in the case listings here
 
20 april 10
About Hype, Academia

India Rising

New book by e-Types’ Thomas Sehested: India is on the verge of becoming a geopolitical and cultural superpower.
India will dominate the global agenda of the future. And it is more about business than incense. The country is working its way back to the World stage as  both a cultural, economic and political superpower. In his book, Thomas Sehested gives a detailed account of the diversity of the New India. In words and images he describes the melting pot of religions, economic growth, great poverty, impressing effectiveness and disturbing chaos that is India today.

Thomas Sehested is a historian and works as a senior adviser in e-Types on issues of design and communication. His book is based on a life-long passion for India, which he has cris-crossed during 20 years of travels and interviews spanning a long range of both businesses and individuals.

The book is published at Lindhardt & Ringhof Business on April 20, 2010 and has already achieved high acclaim. Danish Business Daily Børsen calls the book “a must-read” for anyone doing business in or with India and gave the book 5 out of 6 mortarboards in its review.

Thomas Sehsted on the airwaves:
Orientering, April 19, 2010 

The book can be ordered at www.lrbusiness.dk / (+45) 33 43 30 00

To contact Thomas Sehested for lectures on India or advisory services: sehested@e-types.com
 
13 april 10
About Projects

Communicating creative sensibility

Architectural Engineering within Grontmij I Carl Bro sharpen their approach.
It's a delicate balance. On the one hand, you need to stand out of the crowd and be able to communicate in your own tone of voice. On the other hand, you are part of a community that feeds you, nourishes you and moreover it's a community that you genuinely like - and want to add value and energy to. Welcome to the everyday life of the corporate world of sub-brands, services, products, and offerings and how to handle the brand relationship between them.

Architectural Engineering is a case in mind. Being a business area within Grontmij | Carl Bro, a Dutch based leading international consultancy company, Architectural Engineering came to e-Types with the ambition to find their own feet and sharpen their approach to reaching target groups within the architectural world. Being a creative unit in an engineering environment, Architectural Engineering needed to speak a different visual language than their corporate platform. The new sub-identity for Architectural Engineering, developed by e-Types, communicates their creative and cross-disciplinary approach. And it's all for the good: the solution enables Architectural Engineering to reach its audience with greater accuracy while adding a hitherto new public and creative side of the engineering company Grontmij | Carl Bro. 
 
19 marts 10
About Projects

Adapting to a climate of change

A.P. Moller - Maersk release their Annual Report and first ever Sustainability Report, designed by e-Types and implemented by our artwork unit India.
At any given day their fleet of ships and airplanes transport tonnes upon tonnes of the worlds most valuable freight, at any given hour hundred of thousands of shoppers visit their shops and at any given minute oil and gas fields are explored and utilized to enable human life to unfold as we know it. 
 
Danish giant A.P. Moller - Maersk has released their Annual Report and first ever Sustainability Report, both covering the challenging year 2009. 

e-Types created the design concept and layout along with our implementation unit India. The reports are some of the first concrete examples of a fruitful and comprehensive branding project for Maersk undertaken by e-Types.
 
The subtitle for the Sustainability Report is "In a Climate of Change" - referring in equal part to the challenging economic times, the ongoing sustainability efforts done by the company, and the gradual cultural changes taking place at company HQ on Esplanaden, Copenhagen.

Maersk as a whole employs more than 115,000 people around the globe with the star logo having reached almost iconic status worldwide. Maersk are best known for their business units Maersk Line, Maersk Oil and in Northern Europe Dansk Supermarked with well known brands such as Netto.

Read more at maersk.com
 
 
 
See the presentation video for the Index:Award finalist project

BIG's new exhibition (flickr set).
'Yes Is More'
e-Types designed the exhibition identity.

Find us on Facebook

We have a Flickr account too