Read more about the festival at www.beyonderground.com.
e-Types is a brand agency that moves companies and organizations forward through identity. Brand leadership is characterized by the clear signals of an organization permeated by a strong sense of identity and purpose. e-Types illuminates corporate ideas. Through brand strategy and graphic design embedded in big ideas, we nurture enthusiasm, increase sales and enhance leadership.
29 april 13
About Projects
Get the world
One of Europe's biggest media and learning companies Sanoma was in need of strengthening its brand. After years of growth through mergers and acquisitions the story of the company needed to be told again – both internally and externally. Through intensive cowork with both executive group management and employees in major markets, e-Types phrased the vision story of Sanoma under the headline Get the World - making it clear to everyone that todays media and learning is about helping people access and understand the world. Based on this a whole new repositioning visual identity and website was created to communicate the transformation the company was going through. It’s simple, digital and versatile, capable of expressing all kinds of content. At the same time dynamic, open and inviting. A platform from which it is easy to engage consumers and customers in getting their version of the world.
14 marts 13
About Projects
Taking Danish beyond pastry
That was the ambition e-Types set for The Danish Design & Architecture Initiative – an initiative founded with the purpose of promoting the special Danish approach to architecture, fashion, and design around the world.
Danish design and architecture is defined by high-quality products and solutions based on functionality, simplicity, and Scandinavian lifestyle – coupled with an empathetic and democratic approach that reflects Danish society. In Denmark we believe that design and architecture should be made for people based on empathetic design methods, clean aesthetics, and strong concepts. There is a special strength in both the democratic approach that is rooted in the Danish culture – and in the international approach to the field.
It can, however, be hard to visualise and communicate an approach. Luckily, Denmark has a large portfolio of world famous architects and designers ranging from Arne Jacobsen, Finn Juhl, and Georg Jensen to Hay, Bjarke Ingels, and Henrik Vibskov. e-Types created a visual identity and communication platform that supported this portfolio and used it actively in the communication.
The identity is highly flexible and is using the short, Danish, as a communicative anchor from which it is possible to promote people, events, and of course design and architecture. In itself the identity is communicating the special Danish approach by being very simple while at the same time being a strong concept with a clean aesthetic.
Besides developing the visual identity e-Types also created the website. It is built up around cases and is using these to showcase the special Danish approach. Go get the full experience at www.ddai.dk.
12 marts 13
About Press
e-Types is hiring
Professionally we expect you to:
- Have at least 2-4 years of experience working professionally with frontend development
- Have knowledge and interest in backend/frontend integration
- Be experienced in PHP (Drupal and Wordpress)
On a personal level, we expect you to:
- Be progressive, ambitious, professional, curious and respectful of others
- Posses an open mind and not be afraid of questioning ideas and concepts
- Posses the all-important people skills and function well in multi-disciplinary teams
Send your application as soon as possible and before June 1st, including CV and your selected works marked "Frontend Developer" to career@e-types.com. For further information contact Christian Meldgaard at christian@e-types.com.
4 marts 13
About Projects
ARC and Amager Bakke
March 4, 2013 the Lord Mayor of Copenhagen together with 4 mayors of the Copenhagen Areas turned the first sod for the project Amager Bakke (Amager Hill). The new Waste-to-Energy plant has been designed by Bjarke Ingels Group (BIG) and is planned for opening in 2017.
The new facility will house the World’s most advanced technology for processing waste into heating and electricity as well as higly advanced facility for sorting and re-using materials that will work in coordination with 10 recycling centres in Greater Copenhagen.
The Amager Bakke Project is realized by ARC – Amager Ressource Center. The company as until March 4th named ‘Amagerforbrænding’, but is from now on named ‘ARC’ in short. e-Types has developed the brand strategy for rebranding the company as well as the visual identity. e-Types and India, the design implementation agency within e-Types Group, have worked in unison to roll-out the visual identity on signage, uniforms, office materials and design manual, a process that will continue throughout 2013.
Read more about ARC at www.a-r-c.dk. Read more about the Amager Bakke architectural project at BIGs website: www.big.dk.
Credits: rendering of completed Amager Bakke project: Bjarke Ingels Group.
Sharpening the profile
Roskilde Festival is more than 40 years old and attracts 120.000 people each year to a gigantic celebration of life. Each year people come to experience innovative art installations, listen to big as well as upcoming and underground bands and enjoying each other’s company for nine days of festival madness.
The most central part of both the festival and the logo is the orange canopy. It stays that way but the canopy now has a more modern and sharp look, and the orange colour is warmer and friendlier. A new custom font with the name 4000 accompanies the updated logo. The font is very versatile and is designed to cater the diversity of needs that lies within the festival and the activities happening around it 365. The new identity is flexible and works just as well as visual and expressive driver on posters and ads as it does on a more toned-down level.
11 januar 13
About Hype
Digital is expanding
Marie holds a degree in Interactive Design from the Danish School of Media and Journalism. Though Marie handles pixels with a firm grip, she finds her inspiration in the tactile world — Marie is also a tailor by trade.
Kasper is a Graphic Designer from the Graphic Arts Institute of Denmark and he is no stranger to e-Types, as he has been working freelance for a few years. Latest, Kasper has been working as a digital designer at Re-public. Kasper is digital to the bone and in his spare time he develops apps — the time tracker app Timee being the latest result of this skills.
e-Types are looking to become even stronger digitally and therefore we are always on the lookout for cutting edge digital designers and frontend developers. If you want to join a workplace where digital media is rapidly merging with a strong, traditional design tradition, do not hesitate to send your portfolio our way!
Making the police more visible
10 years ago e-Types made a complete redesign of the identity of the police. Now it is upgraded so it can handle the challenges of today. Like their colleagues in Sweden, Norway and the UK the Danish police wanted to be more visible on the streets and thereby heighten the sense of security among both citizens and officers.
e-Types worked closely together with the police to develop the right solution that ensured both a proper function alongside an attractive design based on the original visual identity. By further developing the original visual identity the result ended up as a well-crafted solution combing form and function.
Credits:
Client: Danish National Police, dep. of logistics and vehicles
Design: e-Types
Production: Nonbye
