e-Types

Coop and e-Types have been working on a new convenience store concept targeted at contemporary consumers and families. On the 8th of April 2010, Coop will open the first store in the new chain - simply dubbed "C" - on Falkonér Alle in Fredriksberg, Copenhagen. By selecting the best products from all of Coop´s stores, Coop has been able to create an entirely new convenience concept offering low-price goods as well as ecological specialities and healthy take-away.  

e-Types developed the name, logo and identity for C - reinterpreting Coop´s original values into a heart. The logo signals the care for peoples health and economy as well as the concern for the world around us that lie at the very core of Coop. Values that we believe will never go out of style.

Danish pork is in high demand in Japan, ecological chickens born and raised in Denmark are considered a luxury amongst the affluent in China and on the European market Danish food products represent the highest standard in modern farming and production. In fact, it is safe to say that Danish agriculture and food products have become synonymous with animal welfare, safety and quality. Furthermore, with over 150.000 people within the sector - from farmers to factory workers - agriculture and food is one of Denmark's biggest industries and exports.  
 
In 2009, the organization Agriculture & Food was born as a result of a merger between the biggest Danish food- and agriculture organizations. A merger orchestrated to create a common platform from which the industry could encourage further responsibility through out the entire food chain - from farm to fork.
 
e-Types designed the new logo and design programme for Agriculture and Food and developed the brand strategy for the organizations national and international initiatives."Agriculture and Food are an ambitious organization with ambitious goals. Working with their brand strategy, we knew we had to create a platform that could encompass a very diverse set of stakeholders. Not only did we need to create coherence among many internal groups each coming from their own organizational and professional culture, but we also had to communicate to a very complex set of external target groups - national as well as international." comments Thomas Sehested, Senior Brand Strategist at e-Types.     

Tue and Kaspar come from Graphic Design at Kolding School of Design and Visual Communication at the Danish Design School respectively. Morten is doing a 3 month traineeship from his combined studies from Visual Culture at Copenhagen University and Performance Design from Roskilde University.  

 Architecture can get people talking. Architecture can make passive people more active.Architecture can shape corporate culture. Architecture can encourage people to find new paths, discover new aspects of their city – and of themselves. In short, architecture can shape human behaviour.
 
With MIND YOUR BEHAVIOUR, 3XN invites you to step behind the scenes of one of the largest and most successful architectural practices in Denmark. Known for a number of prestigious projects such as: Ørestad College, the new Denmark’s Aquarium, 'The Blue Planet', Saxo Bank's award-winning head offices and the Danish Embassy in Berlin, 3XN´s approach combines unique vision, spectacular designs and unfailing belief in the power of architecture to inspire and create human interaction.
 
e-Types designed the concept and visual identity for the exhibition, in close collaboration with 3XN and DAC.
 
The opening is from 5-7pm friday the 12th of February 2010.

Every summer the Museum of Modern Art and P.S.1 Contemporary Art Center jointly present The Young Architects Program (YAP) -  an annual series of competitions giving emerging architects the opportunity to conceive and build projects for P.S.1’s facility in Long Island City, Queens. BIG and e-Types are the first Danish team ever to be invited.
 
The objective of the competition is to provide visitors with an outdoor recreational area for the summer—a much-needed refuge in the dense urban tropics of NYC—making best use of P.S.1´s pre-existing space and available materials.
 
The solution proposed by BIG and e-Types consists of a giant installation called ”Cloud” – an impressive inflatable landscape designed to be both cost-efficient and in tune with the “Re-cycle / Re-use” theme of this years competition by recycling the installation into unique numbered bags once its torn down.  
 
We are pleased to announce that Cloud made it as a runner-up as an entry that according to the jury ”swept them off their feet”.However, finally the jury chose a proposal from the New York based SO-IL (Solid Objectives Idenburg Liu) as the winner 2010.  
 
Read more about BIG and e-Types’ project at archdaily.com

Rasmus also had the chance to say a few words about e-Types and the way we work, focusing on the contamination between cultural clients and big business - "We really feel that the two have a lot to offer each other and have experienced time and time again how the two worlds can draw inspiration from their respective mental modes and workflows" says Rasmus Ibfelt. 

As part of an ongoing project with Grøndalskirken, e-Types has redesigned the psalm numbering used to communicate which psalms will be sung at the service.

The Danish Road Safety Council has existed since 1934, starting as a private venture among a group of people who suffered the tragic loss of a friend in a car accident. Vowing to take action, the friends started off by painting white circles around trees too close to the road during the night. A kind of early guerilla activism. Since then the Council has become formalized and is now the leading interest group fighting for road safety in Denmark.