e-Types

Danish pork is in high demand in Japan, ecological chickens born and raised in Denmark are considered a luxury amongst the affluent in China and on the European market Danish food products represent the highest standard in modern farming and production. In fact, it is safe to say that Danish agriculture and food products have become synonymous with animal welfare, safety and quality. Furthermore, with over 150.000 people within the sector - from farmers to factory workers - agriculture and food is one of Denmark's biggest industries and exports.  
 
In 2009, the organization Agriculture & Food was born as a result of a merger between the biggest Danish food- and agriculture organizations. A merger orchestrated to create a common platform from which the industry could encourage further responsibility through out the entire food chain - from farm to fork.
 
e-Types designed the new logo and design programme for Agriculture and Food and developed the brand strategy for the organizations national and international initiatives."Agriculture and Food are an ambitious organization with ambitious goals. Working with their brand strategy, we knew we had to create a platform that could encompass a very diverse set of stakeholders. Not only did we need to create coherence among many internal groups each coming from their own organizational and professional culture, but we also had to communicate to a very complex set of external target groups - national as well as international." comments Thomas Sehested, Senior Brand Strategist at e-Types.     

Tue and Kaspar come from Graphic Design at Kolding School of Design and Visual Communication at the Danish Design School respectively. Morten is doing a 3 month traineeship from his combined studies from Visual Culture at Copenhagen University and Performance Design from Roskilde University.  

 Architecture can get people talking. Architecture can make passive people more active.Architecture can shape corporate culture. Architecture can encourage people to find new paths, discover new aspects of their city – and of themselves. In short, architecture can shape human behaviour.
 
With MIND YOUR BEHAVIOUR, 3XN invites you to step behind the scenes of one of the largest and most successful architectural practices in Denmark. Known for a number of prestigious projects such as: Ørestad College, the new Denmark’s Aquarium, 'The Blue Planet', Saxo Bank's award-winning head offices and the Danish Embassy in Berlin, 3XN´s approach combines unique vision, spectacular designs and unfailing belief in the power of architecture to inspire and create human interaction.
 
e-Types designed the concept and visual identity for the exhibition, in close collaboration with 3XN and DAC.
 
The opening is from 5-7pm friday the 12th of February 2010.

Every summer the Museum of Modern Art and P.S.1 Contemporary Art Center jointly present The Young Architects Program (YAP) -  an annual series of competitions giving emerging architects the opportunity to conceive and build projects for P.S.1’s facility in Long Island City, Queens. BIG and e-Types are the first Danish team ever to be invited.
 
The objective of the competition is to provide visitors with an outdoor recreational area for the summer—a much-needed refuge in the dense urban tropics of NYC—making best use of P.S.1´s pre-existing space and available materials.
 
The solution proposed by BIG and e-Types consists of a giant installation called ”Cloud” – an impressive inflatable landscape designed to be both cost-efficient and in tune with the “Re-cycle / Re-use” theme of this years competition by recycling the installation into unique numbered bags once its torn down.  
 
We are pleased to announce that Cloud made it as a runner-up as an entry that according to the jury ”swept them off their feet”.However, finally the jury chose a proposal from the New York based SO-IL (Solid Objectives Idenburg Liu) as the winner 2010.  
 
Read more about BIG and e-Types’ project at archdaily.com

Rasmus also had the chance to say a few words about e-Types and the way we work, focusing on the contamination between cultural clients and big business - "We really feel that the two have a lot to offer each other and have experienced time and time again how the two worlds can draw inspiration from their respective mental modes and workflows" says Rasmus Ibfelt. 

As part of an ongoing project with Grøndalskirken, e-Types has redesigned the psalm numbering used to communicate which psalms will be sung at the service.

The Danish Road Safety Council has existed since 1934, starting as a private venture among a group of people who suffered the tragic loss of a friend in a car accident. Vowing to take action, the friends started off by painting white circles around trees too close to the road during the night. A kind of early guerilla activism. Since then the Council has become formalized and is now the leading interest group fighting for road safety in Denmark.

John Portman is internationally recognized as a world class architect, real estate developer, prolific entrepreneur, avid art fan and of course, artist. His personal commitment and clear sightedness has placed him as a modern day pioneer in the integration of art into architecture, even investing his own money into client projects in order to fulfill his vision. Or as Oliver Strebelle, University of Georgia Lamar Dodd Professor of Art and recognized sculptor puts it "No architect is more aware of the need of this mystery called art in our everyday life".

e-Types approached the book from the same principles that Mr. Portman approaches his architecture. Focusing on the line and the curve, the space in between and the subsequent tension between shadow and light, the massive and the ephemeral, the book zooms in and out of the forms in Mr. Portman's impressive body of work. Details of a door handle make room for a panoramic of a completed building which again gives way to a close-up of one of Mr. Portman's own art works - an attempt to do justice to the mans prolific and extensive work and attention to detail.

The book is published by Philip Yann Press and published to coincide with a large retrospective exhibition of Mr. Portman’s work at The High Museum in Atlanta, Georgia.