DR Radio
- Client DR
- Project Strategy & Visual Identity
- Year 2006
P is for Radio
DR - the Danish Broadcasting Corporation's - radio channels have changed drastically. The number of radio channels and media platforms have
increased massively in a short period of time. Only a few years ago, four FM channels were the main broadcasting platform of DR. Today, the introduction of DAB, streaming, podcasting, and other
platforms, has made DR the supplier of a wide range of both popular and more niche orientated radio channels.
e-Types developed a logo system designed to make DR more recognizable as the broadcaster, while at the same time leaving space for future channels and the existing channels'
different sub services. The new design will be used on the full array of DR's platforms, publications, and TV-spots.
Moving DR to new buildings in Ørestaden has helped make DR a unified corporation - in the same way the design now unifies the many different DR platforms. e-Types has designed logos with individual characteristics for each radio station while aligning them closer visually to the TV channels and main DR logo.
In terms of brand strategy, e-Types advised DR to focus on quality and the inherent value of the existing radio channels rather than to continually invent new channels. The core idea is that DR should expand the existing and well established channels P1, P2, P3, and P4 from being solely FM channels into whole broadcast universes containing sub-channels with niche radio programs, better suited to the individualized tastes of today's consumer.
Moving DR to new buildings in Ørestaden has helped make DR a unified corporation - in the same way the design now unifies the many different DR platforms. e-Types has designed logos with individual characteristics for each radio station while aligning them closer visually to the TV channels and main DR logo.
In terms of brand strategy, e-Types advised DR to focus on quality and the inherent value of the existing radio channels rather than to continually invent new channels. The core idea is that DR should expand the existing and well established channels P1, P2, P3, and P4 from being solely FM channels into whole broadcast universes containing sub-channels with niche radio programs, better suited to the individualized tastes of today's consumer.
Tune in to DR's net radio or download their podcasts at www.dr.dk/radio
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