Gladsaxe Teater
- Client Gladsaxe Theatre
- Project Visual Identity
- Year 2002-2005
Theatre all around you
Design is about style. But it is also a means of communicating credibility and recognisability. Gladsaxe Theatre was renowned in Denmark and internationally for its total-scope theatrical
experiences that move beyond the common trend to over-intellectualise theatre.
Gladsaxe Theatre defined a new strategy that positioned it as the prime purveyor of total-theater in Denmark and enabled it to export its shows to theatres around the
globe. The strategy spurred a demand for a clearer visual positioning.
The visual identity created by e-Types established 'GT' as a stand-alone logotype with wide possibilities for combination with the theatres' name, plays and pay-off. The logotype is built on the second core element of the visual identity, the typeface. The typeface was designed specifically for Gladsaxe Teater and sets the tone of the entire design.
Black and white were chosen as the primary colours. Based on the defining dichotomies between good and evil, joy and despair typical of theatre and dramatics, the black and white world of the visual identity constitutes a strong universe, while at the same time lending a discreet platform for the particular identities of the plays themselves.
The phenomenal photographs by Casper Sejersen together with e-Types' typographic work constituted a complete universe for each play or show while at the same time being in line with the visual identity.
Apart from the visual identity itself, e-Types created the identities for a number of plays and shows among them 'Kameliadamen' (Org. 'La Dame aux Camelias'), Cabaret and Becket.
The visual identity created by e-Types established 'GT' as a stand-alone logotype with wide possibilities for combination with the theatres' name, plays and pay-off. The logotype is built on the second core element of the visual identity, the typeface. The typeface was designed specifically for Gladsaxe Teater and sets the tone of the entire design.
Black and white were chosen as the primary colours. Based on the defining dichotomies between good and evil, joy and despair typical of theatre and dramatics, the black and white world of the visual identity constitutes a strong universe, while at the same time lending a discreet platform for the particular identities of the plays themselves.
The phenomenal photographs by Casper Sejersen together with e-Types' typographic work constituted a complete universe for each play or show while at the same time being in line with the visual identity.
Apart from the visual identity itself, e-Types created the identities for a number of plays and shows among them 'Kameliadamen' (Org. 'La Dame aux Camelias'), Cabaret and Becket.
