Moussy/Carlsberg
- Project Moussy Packaging identity
- Client Carlsberg
- Year 2004-2006
Refreshed in the Middle East
Imagine a non-alcoholic malt beverage with different fruit flavours that is to be consumed in the often suppressive heat of the Middle East. Imagine two design agencies competing to get the
assignment. One is doing its design proposal in the heat of Riyadh the other in the cold dark nights of November-rainy Copenhagen. Odds were it was never going to happen for e-Types. But it did.
And the Moussy brand has been selling nicely ever since.
Moussy was the first non-alcoholic malt beverage to be introduced to the Middle East more than 20 years ago. Today it is one of the biggest selling brands throughout the region.
In 2004, e-Types redesigned the complete packaging identity for Moussy ranging from label design to packaging design for cases and other elements.
In 2004, e-Types redesigned the complete packaging identity for Moussy ranging from label design to packaging design for cases and other elements.
The Moussy website:
