DR Koncerthuset - Gammel version
- Client DR Koncerthuset
- Project Name Development, Brand Structure, Visual Identity & Print Campaign
- Year 2008
1, 2, 3... 4
The Danish Broadcasting Corporation's (DR) new concert venue, simply titled Koncerthuset (i.e. The Concert House) is the ambitious new attempt at
establishing a new national scene for the musical arts. Designed by world-renowned architect Jean Nouvel the venue, opening in January of 2009, will be one of the most stunning and untraditional
architectural feats in Danish history.
For more than 70 years DR has been leader of classical concerts in the Concert Hall connected to the former Radio House in Copenhagen. January 2009, DR will move its concert activities to the newly
built Koncerthuset in Ørestad, Copenhagen.
User surveys showed that large parts of the Danish population regarded the old DR Concert Hall as a beautiful yet slightly old-fashioned place, which, with its classical concerts, was mainly for an older audience. The new Concert Hall presents a much broader musical programme from classical to jazz, rock, pop, electronica etc. The challenge has been to create a design, which could match DR's intentions of attracting a wider and younger audience without compromising the artistic quality in the music and the external communication.
Why write Koncerthuset like this: K3NC2R1HUS4T?
One of the most important aspects that the visual identity had to communicate, was the story of how DR went from having one concert hall, which primarily focused on classical music - to boasting four concert halls or studios, all fully equipped for broadcasting. For the very same reason, four letters in the name 'Koncerthuset' have been replaced by numbers - so that the audience will know in which studio their concert is taking place.
The visual identity is inspired by the raw architecture of Jean Nouvel's Concert Hall: Untreated concrete, brash orange nuances and silver gleaming floors provide an interior only matched by the buildings' innovative facade which doubles as a gargantuan interactive TV-bluescreen. The stencil typeface is specially designed but drawn from the world of architecture, where it is well known on building sites. Furthermore, a second typeface has been designed to complement the design programme, which is complete with photo concept, colours, and graphic elements - all flexible to suit different audience segments.
New names for DR ensembles and orchestras
Apart from shaping the visual identity, e-Types also took part in the process of choosing the name 'Koncerthuset', which has to work well in both Danish and English - like Concertgebouw in the Netherlands. The naming process equally involved a name change for the orchestras and developing a brand hierarchy for all ensembles and orchestras in DR.
To mark the launch of the new identity, e-Types designed the layout for the first ever season catalogue for the new venue and additional campaign material in print.
Awards
The Creative Circle Awards are Denmarks largest prize ceremony for creative communication. Every year the advertising community votes for the best concept within advertising, digital media and design. The awards aim to heighten the creative standard for the danish industry and projects are chosen on account the basis of original and inspiring idea, adherence to context and quality of execution.
User surveys showed that large parts of the Danish population regarded the old DR Concert Hall as a beautiful yet slightly old-fashioned place, which, with its classical concerts, was mainly for an older audience. The new Concert Hall presents a much broader musical programme from classical to jazz, rock, pop, electronica etc. The challenge has been to create a design, which could match DR's intentions of attracting a wider and younger audience without compromising the artistic quality in the music and the external communication.
Why write Koncerthuset like this: K3NC2R1HUS4T?
One of the most important aspects that the visual identity had to communicate, was the story of how DR went from having one concert hall, which primarily focused on classical music - to boasting four concert halls or studios, all fully equipped for broadcasting. For the very same reason, four letters in the name 'Koncerthuset' have been replaced by numbers - so that the audience will know in which studio their concert is taking place.
The visual identity is inspired by the raw architecture of Jean Nouvel's Concert Hall: Untreated concrete, brash orange nuances and silver gleaming floors provide an interior only matched by the buildings' innovative facade which doubles as a gargantuan interactive TV-bluescreen. The stencil typeface is specially designed but drawn from the world of architecture, where it is well known on building sites. Furthermore, a second typeface has been designed to complement the design programme, which is complete with photo concept, colours, and graphic elements - all flexible to suit different audience segments.
New names for DR ensembles and orchestras
Apart from shaping the visual identity, e-Types also took part in the process of choosing the name 'Koncerthuset', which has to work well in both Danish and English - like Concertgebouw in the Netherlands. The naming process equally involved a name change for the orchestras and developing a brand hierarchy for all ensembles and orchestras in DR.
To mark the launch of the new identity, e-Types designed the layout for the first ever season catalogue for the new venue and additional campaign material in print.
Awards
The visual identity was awarded a Gold prize for Best Corporate Identity at the Creative Circle Awards 2009.
The Creative Circle Awards are Denmarks largest prize ceremony for creative communication. Every year the advertising community votes for the best concept within advertising, digital media and design. The awards aim to heighten the creative standard for the danish industry and projects are chosen on account the basis of original and inspiring idea, adherence to context and quality of execution.
For more information, to see the building and book tickets visit
