e-Types is a brand agency that moves companies and organizations forward through identity. Brand leadership is characterized by the clear signals of an organization permeated by a strong sense of identity and purpose. e-Types illuminates corporate ideas. Through brand strategy and graphic design embedded in big ideas, we nurture enthusiasm, increase sales and enhance leadership.
Identity is our work, our play - the way we view the world
Providing a sense of identity is the tool by which e-Types advances companies, organisations and brands. Our core prowess lies in unearthing the key concept behind a brand or company and then bringing it alive, vitalising it visually and textually.
Identity is as necessary to our well being as food, shelter, family, friends and sex. When deprived of a clear sense of who and what we are as human beings we tend to flounder. Identity is that empowering factor by which we make an impact.
Our rationale is based on three main competencies - strategy, design and communication - through which we develop a brand's strategy and architecture by means of identity analysis, visual identity, typography, interior and exterior design, campaign identity, corporate brand communication and communication strategy.
Our approach is underscored by a solid belief in integrating design into an overall strategic perspective, crafting graphics and visuals in a framework capable of conveying the brand's essence using style and ambience as supportive blocks to promote the brand's identity and position.
Manufacturing something that looks good is an uncomplicated process. The challenge lies in finding that one peerless compelling idea capable of carrying a visual identity forward.