e-Types is a strategic brand and design agency that moves companies and organizations forward through identity. Brand leadership is characterized by the clear signals of an organization permeated by a strong sense of identity and purpose. e-Types illuminates corporate ideas. Through brand strategy and graphic design embedded in big ideas, we nurture enthusiasm, increase sales and enhance leadership.
Competences
Strategy
Our competences within brand strategy lie in the way we combine different skill sets and leverage knowledge from the contamination between disciplines. e-Types' strategic team mixes expertise from
business, communications, political science, journalism, fashion design and even architecture.
Our strategic approach is often set in play with our design competences, creating more wholehearted brands and identities while accentuating the brand's positioning with a strong visual expression that communicates much stronger than however many words. And in those cases where design and strategy are brought into play together, the deep strategic understanding of the issues also help challenge the design process and inspire design that broaches new territory and directions.
Our strategic approach is often set in play with our design competences, creating more wholehearted brands and identities while accentuating the brand's positioning with a strong visual expression that communicates much stronger than however many words. And in those cases where design and strategy are brought into play together, the deep strategic understanding of the issues also help challenge the design process and inspire design that broaches new territory and directions.
Design
e-Types was founded on graphic design and has developed from there in to a full fledged brand and design agency. We believe in conceptual strength and a high level of genuine craftsmanship as the
core of our design approach.
Our clients and the scope of the projects we carry out span very widely. From the design of a book cover to the large visual identity and brand management projects based on thorough analysis and brand strategy. From packaging for Fast Moving Consumer Goods to invitations for fashion shows. From a calendar so beautiful that architects will want to hang it in their own home to a better design system to prevent medication errors.
In short: no task is too large, none too small - as long as it is based on the genuine ambition to do better.
e-Types range of services within design span widely: please read a short description under Services and contact us for more information or a presentation of our projects and competences.
Our clients and the scope of the projects we carry out span very widely. From the design of a book cover to the large visual identity and brand management projects based on thorough analysis and brand strategy. From packaging for Fast Moving Consumer Goods to invitations for fashion shows. From a calendar so beautiful that architects will want to hang it in their own home to a better design system to prevent medication errors.
In short: no task is too large, none too small - as long as it is based on the genuine ambition to do better.
e-Types range of services within design span widely: please read a short description under Services and contact us for more information or a presentation of our projects and competences.
Complete design run-down?
Go to: Design
Campaign identities and image campaigns
Campaign identities and image campaigns are identities and campaigns that are created around a specific message, a specific event or a specific collection as is often the case in e.g. the fashion
industry.
We create a universe by integrating brand- and communication strategy with graphic design expertise and specialized expertise within photographic art direction. Thereby we create a consistent expression across language, photo and visual expression ensuring alignment between e.g. the web site for a fashion show, the web site promoting the specific collection and the look book and catalogue relating to it.
Please see the Georg Jensen, Aquascutum, Mads Nørgaard, Stella Nova and Noir cases for typical examples of image campaigns and campaign identities for fashion and luxury brands.
Please see the Confederation of Danish Industry 'Climate for Change' case for a typical example of a campaign identity for a specific event.
We create a universe by integrating brand- and communication strategy with graphic design expertise and specialized expertise within photographic art direction. Thereby we create a consistent expression across language, photo and visual expression ensuring alignment between e.g. the web site for a fashion show, the web site promoting the specific collection and the look book and catalogue relating to it.
Please see the Georg Jensen, Aquascutum, Mads Nørgaard, Stella Nova and Noir cases for typical examples of image campaigns and campaign identities for fashion and luxury brands.
Please see the Confederation of Danish Industry 'Climate for Change' case for a typical example of a campaign identity for a specific event.
For the full range of
Communication products?
Go to: Communication
A special note on Typeface design
e-Types has designed a very extensive library of typefaces. Some are developed for specific projects, others are designed for fun or simply because they just would not
go away.
A wide selection of e-Types' typefaces may be bought on a license basis and are marketed under the brand name of Playtype TM
In other cases, e-Types is asked to design custom typefaces (corporate fonts) for a specific company or brand. In those cases the typeface is typically exclusive for a number of years or in some cases forever. For example, e-Types has designed custom typefaces for Super Brugsen supermarkets, Danish Confederation of Industries and Poland's largest newspaper Rzeczpospolita.
Click here to view e-Types typography projects.
A wide selection of e-Types' typefaces may be bought on a license basis and are marketed under the brand name of Playtype TM
In other cases, e-Types is asked to design custom typefaces (corporate fonts) for a specific company or brand. In those cases the typeface is typically exclusive for a number of years or in some cases forever. For example, e-Types has designed custom typefaces for Super Brugsen supermarkets, Danish Confederation of Industries and Poland's largest newspaper Rzeczpospolita.
Click here to view e-Types typography projects.