Il
- Client Il
- Project Identity
- Year 2008
Masculine dandyism
IL caters to the modern urban male - selling accessories and garments ranging from the absolute top of the fashion A-list to lesser-known cult labels, favoring quality and impeccable style in each
item brought in. e-Types wanted their visual identity to reflect their ultra-modern style while paying homage to the traditions that inspire them.
Their ultra-cool take on menswear combines a new masculine sensibility with elements of dandyism. Eschewing dress-up boys and metro-sexuals, favoring a more nuanced and ultimately democratic look
at the urban male, their style is cool and crisp with a relaxed raffish attitude. Each item reflects impeccable style, quality and utility.
Pulling inspiration from Italian tailoring traditions and combining it with modern American utility and leisure wear, e-Types´ design emulates the discreet neck- and sleeve label, opting for an understated and elegant look combined with a more rugged choice of typography. Wanting to avoid flash while making each element of the identity unique, e-Types worked with different textures, weights and materials for shopping bags, business cards, receipt books etc. creating a look truly worthy of the craftsmanship and quality of the goods sold inside.
IL is located at Gråbrødretorv 4, kld. 1154 Copenhagen K.
Pulling inspiration from Italian tailoring traditions and combining it with modern American utility and leisure wear, e-Types´ design emulates the discreet neck- and sleeve label, opting for an understated and elegant look combined with a more rugged choice of typography. Wanting to avoid flash while making each element of the identity unique, e-Types worked with different textures, weights and materials for shopping bags, business cards, receipt books etc. creating a look truly worthy of the craftsmanship and quality of the goods sold inside.
IL is located at Gråbrødretorv 4, kld. 1154 Copenhagen K.
