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Hostrup-Pedersen & Johansen
- Client Hostrup-Pedersen & Johansen
- Project Visual Identity, Annual Newspaper
- Year 2006
The artist’s own studio
Hostrup-Pedersen & Johanson has been the favoured lithography atelier for internationally renowned artists during the past 30 years. Søren Ellitsgaard has taken over the time-honoured lithography company and asked e-Types to develop a new strategy and visual identity.
Behind the new identity lies the fusion of a long and proud handicraft tradition with a modern business. A business that daily sees some of the most innovative artists in the world come through their doors.
Hostrup-Pedersen & Johansen's new identity was launched at the Art Copenhagen in September 2006. For the occasion, e-Types designed a newspaper that the lithographic atelier handed out for free during the Art Fair.