e-Types

  • Client Berlingske Officin
  • Project Newspaper design
  • Year 2006

High Speed Newspaper

e-Types was briefed on Friday the 10th of August 2006. The assignment? Create an entirely new free daily newspaper - from concept, to design, to implementation - in just under 5 days.
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Berlingske Officin, the largest newspaper publishing group in Denmark, decided to launch its own free daily in response to added competition from two new free newspapers. While Berlingske Officin's own ad-agency DDB worked on the concept and name, e-Types launched into a madcap attempt to finish the design before the newspaper was scheduled for press on Wednesday the 16th of August.
Working around the clock and drawing on previous experience from e-Types' work on Danish newspapers "Dagen" and "BT" along with Polish Rzeczspospolita, the e-Types design team was able to produce an entirely unique design and identity for the newspaper.

"Because of our recent experience with the aforementioned newspapers, we were able to cut through the technical details and focus entirely on creating the perfect design for the newspaper. It's been hectic, yet at the same time an amazing experience,"
says Jonas Hecksher, Partner and Creative Director, e-Types.

During the last days of the project Jonas literally lived in the "War Room" of the new paper in order to be as close to the action as possible.

"The new daily "Dato" is designed to offer the reader easy access to the most important headlines of the day, enabling the reader to stay up to date while on the way to work etc." explained Lasse Bolander, Executive Director, Berlingske Officin at the time of the launch.

e-Types cooperated with DDB on the Dato project. The first edition of Dato hit the streets Wednesday the 16th of August 2006.

The last edition was published the 19th. Of April 2007. Berlingske closed the paper down as did a number of other free papers. Apparently, Denmark is too small a country for so many printed media. It went fast - high-speed.

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