Banijay
- Client Banijay International
- Project Corporate visual identity
- Year 2011
Global Entertainment Inc.
The world of televised entertainment has had its second coming. By combining internet, new services and the computer with the tv the modern house altar is now reelectified. It's all about content,
stupid. So the brave new world of possibilities needs to have content and shows in a format that you want to watch. And this is when Banijay Group, a Paris based company with subsidiaries across
the globe, incl. USA, Germany, Spain and the Nordic countries, steps in.
Visit
Banijay International
The Banijay family of companies with names like Bunim Murray, Cuarzo, Brainpool and Nordisk Film & TV produces entertainment in formats that the world basically can't stop watching. e-Types has
developed the visual strategy for all the Banijay Group companies following a design with messages in clear red and bold. The Banijay logo was trasnformed from an original genie format to the more
modern and recognizable Banijay B - that forms the main branding element together with the Playtype typeface The Wave. As part of the
assignment e-Types has delivered end credits for all companies including soundscape.
