2ND DAY
- Client DAY Birger et Mikkelsen
- Project Visual Identity
- Year 2011
Daring & Decadence
2ND DAY is the new clothing line of DAY Birger et Mikkelsen.
It caters to the non-conforming female of Generation Y - in a spirit of daring and with a decadence of younger drifters. e-Types wanted the visual identity to reflect the rawness and
in-your-face fashion design making a dominant logotype while keeping it in a tight
typography-based design.
Visual identity includes logo, art direction, lookbooks, campaigns, posters etc.
