Go'Energi
- Client Go'Energi - Center for Energibesparelser
- Project Naming, Visual Identity
- Year 2010
Empower & Illuminate
Go'Energi is at the forefront of public communicative organizations; an independent public organization under the Ministry of Climate and Energy. Go' Energi (translated to Good Energy) used to be
Centre of Energy Savings (Center for Energibesparelser). Their mission is to promote and enhance effective use of energy in households, public institutions, and industries concerning all areas of
energy consumption except transportation. e-Types helped Go'Energi creating a new name and visual identity.
For Go'Energi the message to convey is clear - it is not about restraining yourself and stop using energy consuming goods, it is about choosing the products that are most energy efficient. This
message - coming from the Centre of Energy Savings - could mistakenly be perceived as a pointing finger and a disciplinary authority telling you to live in an energy neutral way. Go'Energi
assists everyone in enhancing energy efficiency making available different tools for households and businesses.
Changing their name into Go'Energi - Center for Energibesparelser gives stakeholders and target groups an immediate feel that the focus literally is "good energy" - no misunderstandings, no pointing finger, but an organisation empowering you and creating tools for you to save a penny and the planet at the same time.
The Go'Energi identity is designed to meet numerous needs of the organisation's activities. The logo is a quality stamp. A product labelled with the Go'Energi logo shows consumers that it is among the absolute elite of energy efficient products of that specific kind. The identity must be widely applicable on several platforms when communicating with both households, public institutions, and businesses. For households the 'Go'Energi'-part of the identity is emphasized to create a more civil legitimacy. When communicating to other public institutions or businesses the other part of the name 'Center for Energibesparelser' creates a different legitimacy.
Changing their name into Go'Energi - Center for Energibesparelser gives stakeholders and target groups an immediate feel that the focus literally is "good energy" - no misunderstandings, no pointing finger, but an organisation empowering you and creating tools for you to save a penny and the planet at the same time.
The Go'Energi identity is designed to meet numerous needs of the organisation's activities. The logo is a quality stamp. A product labelled with the Go'Energi logo shows consumers that it is among the absolute elite of energy efficient products of that specific kind. The identity must be widely applicable on several platforms when communicating with both households, public institutions, and businesses. For households the 'Go'Energi'-part of the identity is emphasized to create a more civil legitimacy. When communicating to other public institutions or businesses the other part of the name 'Center for Energibesparelser' creates a different legitimacy.
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