- Client Grundfos
- Projects Campaign identity, strategy, web design, art direction, newspaper design
- Year 2010
Grundfos United
What to do when Group Management wants you to communicate 6 revitalised values, 5 leadership principles and a new purpose to 17.000 employees in 80 countries? Add to this that they speak 93
languages all together and represent no less than 54 religions - quite a diverse crowd and quite a complex message.
We picked up this challenge and together with Grundfos we designed an internal implementation campaign to engage and involve all Grundfos employees in the revitalised values, principles and purpose.
We picked up this challenge and together with Grundfos we designed an internal implementation campaign to engage and involve all Grundfos employees in the revitalised values, principles and purpose.
The strategy was clear from the start: we want everyone in Grundfos to talk about these things, and we want everyone to share their stories. We decided to ask the simple question, "What unites
us?", to make everyone reflect on how they see the Grundfos way and how they contribute to the truly global company that Grundfos is today.
A cascade of workshops
We created a plan to get everyone in Grundfos to discuss "what unites us" within the same 24 hours. This would require approximately 1200 workshops more or less simultaneously. This global event was executed with the help of 1200 leaders who had themselves been trained prior to the event. The training included workshops with executive group management and even a workshop for 500 leaders in Copenhagen. A number of workshop exercises, dilemma cases, films and even "value speed dating" was used in the training process.
The value website
To facilitate the sharing of stories we developed a value website in cooperation with Wemind, a consultancy specialising in social media. The site gives everyone in Grundfos the opportunity to tell their value stories by uploading video, text or images. This ensures that employees on all organisational levels can participate. We also created and directed the Grundfos Values Campaign video in collaboration with the motion graphic designers at Frame.
The impact
The campaign has received great attention in Grundfos and has put the values and purpose on everybody's lips. After one month there was more than 8000 individual stories on the value website:
"The values have become much more relevant to many more people. Now people talk about what the values mean to them and we have received feedback at all levels of the organisation. It has simply become much easier for them to make a connection between what they do and the values we believe in. The fact that, during the process, we discussed everyday dilemmas and made conclusions with reference to the values, was really something that people could connect to and to some people it really was an eye opener." - Lisbet Thyge Frandsen, Group Senior Vice President at Grundfos.
In the future, Grundfos is planning to integrate the approach and content of the campaign in a number of other Grundfos activities to keep people reminded about the foundation for the future success of Grundfos.
A cascade of workshops
We created a plan to get everyone in Grundfos to discuss "what unites us" within the same 24 hours. This would require approximately 1200 workshops more or less simultaneously. This global event was executed with the help of 1200 leaders who had themselves been trained prior to the event. The training included workshops with executive group management and even a workshop for 500 leaders in Copenhagen. A number of workshop exercises, dilemma cases, films and even "value speed dating" was used in the training process.
The value website
To facilitate the sharing of stories we developed a value website in cooperation with Wemind, a consultancy specialising in social media. The site gives everyone in Grundfos the opportunity to tell their value stories by uploading video, text or images. This ensures that employees on all organisational levels can participate. We also created and directed the Grundfos Values Campaign video in collaboration with the motion graphic designers at Frame.
The impact
The campaign has received great attention in Grundfos and has put the values and purpose on everybody's lips. After one month there was more than 8000 individual stories on the value website:
"The values have become much more relevant to many more people. Now people talk about what the values mean to them and we have received feedback at all levels of the organisation. It has simply become much easier for them to make a connection between what they do and the values we believe in. The fact that, during the process, we discussed everyday dilemmas and made conclusions with reference to the values, was really something that people could connect to and to some people it really was an eye opener." - Lisbet Thyge Frandsen, Group Senior Vice President at Grundfos.
In the future, Grundfos is planning to integrate the approach and content of the campaign in a number of other Grundfos activities to keep people reminded about the foundation for the future success of Grundfos.
500 leaders in Grundfos were gathered to discuss the values of Grundfos and prepare for global roll out of values. Similar workshops were carried out for local leaders as part of the value roll out.
