At February 27th. 2003 e-Types welcomed distinguished Disney and Dreamworks screenwriter Philip Lazebnik for a talk on Disney’s three secrets.
The Disney corporation is one of the most succesful brands in the world. Built around the simple idea of “making people happy” and the corporate know-how to make this ambition come true in a number of fields, Disney has turned into a sine-qua-non of Modern Life and global culture. For one of our special recurring e-Types After Dark events e-Types had the privilege of welcoming Philip LaZebnik, one of the most acclaimed screenwriters of animated fature films for an exclusive talk on “Disneys’ Three Secrets”
Walt Disney is one of the most successful corporate brands of the entertainment industry. Disney has no equal when it comes to creating universal stories captivating to a world-wide audience. Founded by Walt Disney and revitalized by Michael Eisner, Disney lives a special corporate ideology, the prime product of which are the numerous animated feature films. At the same time Disney’s corporate culture is characterized by great secrecy when it comes to the methods and thoughts that are the foundations of the Disney success.
Therefore, we felt privileged when on February 27th. 2003we were able to invite an audience of clients, partners and friends to an exclusive talk given by screenwriter Philip LaZebnik. The theme of the talk was the fundamental principles that have made Disney’s stories an unparalleled success. Drawing on his experience as the screenwriter of such Disney films as Pocahontas and Mulan and his experience as screenwriter and story consultant on Dreamworks films such as Prince of Egypt, Shrek and Antz + a wide range of other productions in film and television, Philip LaZebnik provided a rare peak into the world and tools of the professional storyteller: what does it take to create a captivating story with universal appeal? A question that is becoming increasingly relevant for everyone wanting to create a brand that connects with an audience, be it customers, employees or the general public.
Philip LaZebnik is an American screenwriter. He has been employed at Paramount Pictures, DreamWorks, and has worked as the screenwriter or story consultant on more than 30 screenplays, films, television series and plays for theatre. He won an Annie for Mulan in the category of Best Animation Screenplay and was nominated for the Humanitas Award for Star Trek: The Next Generation. He is a member of a number of committees and academies including the Board of Directors of the Writers Guild of America.
The Disney corporation is one of the most succesful brands in the world. Built around the simple idea of “making people happy” and the corporate know-how to make this ambition come true in a number of fields, Disney has turned into a sine-qua-non of Modern Life and global culture. For one of our special recurring e-Types After Dark events e-Types had the privilege of welcoming Philip LaZebnik, one of the most acclaimed screenwriters of animated fature films for an exclusive talk on “Disneys’ Three Secrets”
Walt Disney is one of the most successful corporate brands of the entertainment industry. Disney has no equal when it comes to creating universal stories captivating to a world-wide audience. Founded by Walt Disney and revitalized by Michael Eisner, Disney lives a special corporate ideology, the prime product of which are the numerous animated feature films. At the same time Disney’s corporate culture is characterized by great secrecy when it comes to the methods and thoughts that are the foundations of the Disney success.
Therefore, we felt privileged when on February 27th. 2003we were able to invite an audience of clients, partners and friends to an exclusive talk given by screenwriter Philip LaZebnik. The theme of the talk was the fundamental principles that have made Disney’s stories an unparalleled success. Drawing on his experience as the screenwriter of such Disney films as Pocahontas and Mulan and his experience as screenwriter and story consultant on Dreamworks films such as Prince of Egypt, Shrek and Antz + a wide range of other productions in film and television, Philip LaZebnik provided a rare peak into the world and tools of the professional storyteller: what does it take to create a captivating story with universal appeal? A question that is becoming increasingly relevant for everyone wanting to create a brand that connects with an audience, be it customers, employees or the general public.
Philip LaZebnik is an American screenwriter. He has been employed at Paramount Pictures, DreamWorks, and has worked as the screenwriter or story consultant on more than 30 screenplays, films, television series and plays for theatre. He won an Annie for Mulan in the category of Best Animation Screenplay and was nominated for the Humanitas Award for Star Trek: The Next Generation. He is a member of a number of committees and academies including the Board of Directors of the Writers Guild of America.
