What are the new megatrends from the catwalks around the world? How can fashion again and again make people aspire to new trends? And why and how do you produce and consume things in a world that doesn’t need any more things?
Fashion, capable of spanning high, low and everything in between, acts as a seismograph, capable of navigating the rich tapestries of our society and distilling the overall zeitgeist – the patterns and threads that shape our values, our dreams and our aspirations – into reflections of our culture as a whole. Seen from this perspective, fashion offers us valuable insights into the trends that are shaping consumers, in a market where value, and values, are King.
Sally Singer, News and Fashion Director of American Vogue, talks about fashion in a wider cultural context and discusses consumer insights and emerging trends in the doom and gloom of declining markets and economic downturn.
Prior to coming to Vogue in 1999, Sally Singer was the fashion director of New York magazine, and an editor at American Elle, British Vogue, and the London Review of Books. Her writing has appeared in the Atlantic Monthly, The Guardian, The Economist and The Times Literary Supplement, among other publications.
Fashion, capable of spanning high, low and everything in between, acts as a seismograph, capable of navigating the rich tapestries of our society and distilling the overall zeitgeist – the patterns and threads that shape our values, our dreams and our aspirations – into reflections of our culture as a whole. Seen from this perspective, fashion offers us valuable insights into the trends that are shaping consumers, in a market where value, and values, are King.
Sally Singer, News and Fashion Director of American Vogue, talks about fashion in a wider cultural context and discusses consumer insights and emerging trends in the doom and gloom of declining markets and economic downturn.
Prior to coming to Vogue in 1999, Sally Singer was the fashion director of New York magazine, and an editor at American Elle, British Vogue, and the London Review of Books. Her writing has appeared in the Atlantic Monthly, The Guardian, The Economist and The Times Literary Supplement, among other publications.
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