e-Types

e-Types is a brand agency that moves companies and organizations forward through identity. Brand leadership is characterized by the clear signals of an organization permeated by a strong sense of identity and purpose. e-Types illuminates corporate ideas. Through brand strategy and graphic design embedded in big ideas, we nurture enthusiasm, increase sales and enhance leadership.

29 oktober 09
About Projects, Hype

Trash Everything!

Jonas Hecksher designs bin for Vipp's 70th anniversary
Vipp celebrated its 70th anniversary by hosting a charity auction in New York City, auctioning off a number of their iconic trash bins. Each bin was customized by a different design or cultural luminary, including the likes of Yoko Ono, Ralph Lauren, Calvin Klein, Helena Christensen, John Baldessari, Oscar de la Renta, Kid Robot and Yves Béhar.

Jonas Hecksher's bin, dubbed "Trash Everything", is a wild romp through western society and its values and social structures. Far from being a pious lifted finger, it seeks to channel the sleaze of Lou Reed, the destructive yet beautiful desperation of Lydia Lunch and the crude and blatant in-your-faceness of Lux Interior, reminding us that creativity is often at its best when it comes from destruction. As Jonas says "Sometimes its best just to trash everything and start over again."

The auction was held in collaboration with design retailer Design Within Reach (DWR) and will benefit DIFFA: Design Industries Foundation Fighting AIDS.
 
 
 
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