e-Types

e-Types is a strategic brand and design agency that moves companies and organizations forward through identity. Brand leadership is characterized by the clear signals of an organization permeated by a strong sense of identity and purpose. e-Types illuminates corporate ideas. Through brand strategy and graphic design embedded in big ideas, we nurture enthusiasm, increase sales and enhance leadership.

26 november 09
About Projects, Hype

HOKUS POKUS

e-Types designs Qee for Vinyl CPH 
e-Types was invited to design a Qee for the Vinyl CPH exhibition, celebrating urban culture and graphic design by letting different firms and artists decorate a vinyl toy. The proceeds from the following auction going towards supporting the Red Cross' work in 3rd world countries.   

Having a clean slate to do what we wanted to the vinyl toy, we decided to cleave the thing in two. After all, more Qees mean more money for the needy, right? We had some friends mount the two halves to a couple of mirrors and package them in each their wooden box. We decided to call them HOKUS and POKUS respectively -  a reference to the optical illusion created by the reflections of the dolls. 

Finally, as the astute observer will notice, there is no type what so ever.    Yeah, e-Types does do stuff without type. Rarely... but still.

Read more about the project at the Vinyl CPH website

   

  
 
 
 
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