Coop and e-Types have been working on a new convenience store concept targeted at contemporary consumers and families. On the 8th of April 2010, Coop opened the first store in the new chain - simply dubbed "C" - on Falkonér Alle in Fredriksberg, Copenhagen. By selecting the best products from all of Coop´s stores, Coop has been able to create an entirely new convenience concept offering low-price goods as well as ecological specialities and healthy take-away.
e-Types developed the name, logo and identity for C - reinterpreting Coop´s original values into a heart. The logo signals the care for peoples health and economy as well as the concern for the world around us that lie at the very core of Coop. Values that we believe will never go out of style.
e-Types developed the name, logo and identity for C - reinterpreting Coop´s original values into a heart. The logo signals the care for peoples health and economy as well as the concern for the world around us that lie at the very core of Coop. Values that we believe will never go out of style.
Sign up for newsletter at c-coop.dk
