It's a delicate balance. On the one hand, you need to stand out of the crowd and be able to communicate in your own tone of voice. On the other hand, you are part of a community that feeds you, nourishes you and moreover it's a community that you genuinely like - and want to add value and energy to. Welcome to the everyday life of the corporate world of sub-brands, services, products, and offerings and how to handle the brand relationship between them.
Architectural Engineering is a case in mind. Being a business area within Grontmij | Carl Bro, a Dutch based leading international consultancy company, Architectural Engineering came to e-Types with the ambition to find their own feet and sharpen their approach to reaching target groups within the architectural world. Being a creative unit in an engineering environment, Architectural Engineering needed to speak a different visual language than their corporate platform. The new sub-identity for Architectural Engineering, developed by e-Types, communicates their creative and cross-disciplinary approach. And it's all for the good: the solution enables Architectural Engineering to reach its audience with greater accuracy while adding a hitherto new public and creative side of the engineering company Grontmij | Carl Bro.
Architectural Engineering is a case in mind. Being a business area within Grontmij | Carl Bro, a Dutch based leading international consultancy company, Architectural Engineering came to e-Types with the ambition to find their own feet and sharpen their approach to reaching target groups within the architectural world. Being a creative unit in an engineering environment, Architectural Engineering needed to speak a different visual language than their corporate platform. The new sub-identity for Architectural Engineering, developed by e-Types, communicates their creative and cross-disciplinary approach. And it's all for the good: the solution enables Architectural Engineering to reach its audience with greater accuracy while adding a hitherto new public and creative side of the engineering company Grontmij | Carl Bro.
