Five theatres subsidised by Copenhagen Theatre (Betty Nansen, Folketeatret, Nørrebro Teater, Republique and Østre Gasværk Teater) have joined forces in creating an online ticket sales and subscriptions platform, designed to give each theatre a stronger online presence as well as providing a convenient booking system for Copenhagen theatre lovers. e-Types designed the visual identity for the new ticket-booking site "billetbillet.dk" which was launched on April 29, 2010.
The design strategy was to allow for the most possible room for the theatres individual identities, preserving the characteristics that make each theatre unique. The solution was driven by the core notion of creating a neutral and spacious platform, much like a gallery space - a space that presents the five theaters as “artists” and the individual plays as their “works of art”.
Furthermore e-Types developed a novel design and layout for a seasonal theatre catalogue, which supports the launch of the site. In previous years’ catalogues, the five theatres under Copenhagen Theatre have shared pages with an additional 40 copenhagen theatres. The new layout is designed with space, ease-of-use and optimum presentation in mind, separating it considerably from the rather dense layout of the previous years’ catalogues.
Copenhagen Theatre is an independent institution under the Ministry of Culture, that was founded with the intention to develop and further diversity in Danish theatre.
Check out billetbillet.dk and maybe even go see a show.
