For almost a quarter of a century, Danish brewery Carlsberg has been the official sponsor of the UEFA European Championships - the world's second largest football event - and, in 2012 the partnership continues. The sponsorship is one of the most succesful marketing activities for the Carlsberg brand.
We designed the composite logo inspired by the basic elements of football; a football jersey and a soccer pitch — complimentary to the Carlsberg signature elements, such as the green colors and neck tracks juxtaposed to the UEFA EURO 2012™ brand.
The design system concept is now used for a range of Carlsberg sponsorships including Liverpool F.C. and Arsenal F.C. And later this spring, a limited edition of labels and packaging of our design will be launched preluding the UEFA EURO 2012™.
Carlsberg and UEFA EURO 2012™ on facebook