The tour, arranged by the Danish Ministry of Foreign Affaris, spanned China, Hong Kong, Taiwan, South Korea and Japan and combined one-on-one meetings with the heads of a.o. Sony and NEC Design Teams, Visits to ODMs such as Compal and dinners at the ambassadors residences in Seoul and Tokyo with selected business people and design executives.
“My take-away is that we have a lot to offer each other. The awareness of design is high in all the countries we visited. They are in different stages of implementation. But generally the development and growth is moving very fast. Denmark and Copenhagen is an interesting entry point for Asian corporations wanting to win the European market because of a number of factors, not least the integrated way in which design plays a role in Danish society. In a lot of areas Denmark is falling behind when we look at the pace I have just witnessed in Asia, and we really have to step up and not rest on our laurels. In this way cooperation between fast-moving Asian companies and highly skilled Danish design companies seem like a perfect match” said Søren Skafte Overgaard.
On December 6th. e-Types will, in collaboration with Danish Design Association (DDA), host an event with the Danish ambassador to Seoul Mr. Peter Lysholt Hansen, where the design community gets a chance to discuss Asia as a business opportunity and hear insights and experiences from the Asia Tour from Søren Overgaard, designer Eskild Hansen and Alle Rose, Head of communication from the Copenhagen Institute of Interaction Design, both part of the team touring Asia.
DDA/e-Types event
“My take-away is that we have a lot to offer each other. The awareness of design is high in all the countries we visited. They are in different stages of implementation. But generally the development and growth is moving very fast. Denmark and Copenhagen is an interesting entry point for Asian corporations wanting to win the European market because of a number of factors, not least the integrated way in which design plays a role in Danish society. In a lot of areas Denmark is falling behind when we look at the pace I have just witnessed in Asia, and we really have to step up and not rest on our laurels. In this way cooperation between fast-moving Asian companies and highly skilled Danish design companies seem like a perfect match” said Søren Skafte Overgaard.
On December 6th. e-Types will, in collaboration with Danish Design Association (DDA), host an event with the Danish ambassador to Seoul Mr. Peter Lysholt Hansen, where the design community gets a chance to discuss Asia as a business opportunity and hear insights and experiences from the Asia Tour from Søren Overgaard, designer Eskild Hansen and Alle Rose, Head of communication from the Copenhagen Institute of Interaction Design, both part of the team touring Asia.
DDA/e-Types event
