e-Types

e-Types is a brand agency that moves companies and organizations forward through identity. Brand leadership is characterized by the clear signals of an organization permeated by a strong sense of identity and purpose. e-Types illuminates corporate ideas. Through brand strategy and graphic design embedded in big ideas, we nurture enthusiasm, increase sales and enhance leadership.

4 april 12
About Projects

A bolder tabloid

With the byline "News that doesn’t waste your time", the new BT position themselves in the gap between the daily national newspapers and the "pure" tabloids.
BT enters into a new era of international tabloid style with a refreshed editorial vision and perspective, a new logo, website and newspaper with a new contemporary graphic expression. e-Types has created the new logotype and a new typeface for BT.

BT's Editor-in-chief Olav Skaaning Andersen blogs (in Danish) his verdict of the new logo descrbing it as modern and sharp.

Beside bringing the graphic expression up to date, the idea behind the new bold style of BT was to win the attention more directly in news stands across the country.

Along with the relaunch of BT a new iPad version of the newspaper is released.

Go to BT.dk
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