Just north of the new airport Prestige Construction has developed the golf resort, Golfshire, that opened in 2012. e-Types was commissioned to develop a brand that would express a resort of refined, world class standards. As part of the assignment e-Types has developed signage and way finding systems for the resort.
The logo is inspired by the falcon found in Prestige's logo, and the falcon feathers encircle an imaginary golf ball. The colours are inspired by the surrounding hills, the soil, the sky and the grass. The typeface used for the project is the award-winning Playtype font, Berlingske.
And Prestige Golfshire is much more than a PGA standard golf course run by American Troon Golf, it also contains 240 luxurious villas, a Marriott hotel (due to open later), a conference centre and a club house, where you can relax, swim, eat and dine in style. So it is not just golfing — it is great golfing, simply put.