Jacobsen embodies the very essence of Carlsberg's brewing traditions and heritage and the brewery itself is placed in one of the oldest facilities at Carlsberg in Copenhagen where it all started. Jacobsen is a series of highly intellegently crafted beers combining the brewers' craftmanship with inspiration from several international beer types.
Jacobsen has put Carlsberg at the center of the Danish market for speciality beers and sales figures surpass even the most optimistic of the original projections. This success is the foundation for Jacobsen's leap onto several international markets.
e-Types and DDB have designed the visual identity of Jacobsen including logo and logotype, bottles, labels, packaging and even the horse-drawn wagons used for speciality deliveries in the Copenhagen area.
Jacobsen has put Carlsberg at the center of the Danish market for speciality beers and sales figures surpass even the most optimistic of the original projections. This success is the foundation for Jacobsen's leap onto several international markets.
e-Types and DDB have designed the visual identity of Jacobsen including logo and logotype, bottles, labels, packaging and even the horse-drawn wagons used for speciality deliveries in the Copenhagen area.
