e-Types

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e-Types is a strategic brand and design agency that moves companies and organizations forward through identity. Brand leadership is characterized by the clear signals of an organization permeated by a strong sense of identity and purpose. e-Types illuminates corporate ideas. Through brand strategy and graphic design embedded in big ideas, we nurture enthusiasm, increase sales and enhance leadership.

19 december 08
About Awards

e-Types shortlisted for Index:Award 2009

e-Types has been shortlisted for nomination for the largest design award in the world – the Index:Award 2009.  The organization behind the award is dedicated to change global mindset by showing and exploring how design can improve life.
Medication errors are the most commonly reported treatment errors in the hospital sector. Every year 9% of all patients admitted to a hospital in Denmark fall victim to unintentional events or medical errors, and estimates indicate that up to 25% of all medication errors are due to confusion related either to the name of the medicine or the packaging design. According to the Danish Society for Patient Safety, one unintentional error equals seven extra days in hospital per patient.

In 2008, The Association of Hospital Pharmacies in Denmark, their purchasing company, Amgros, and e-Types, launched a new label design to give health professionals new tools to minimize medication errors. The result was an elaborate design and colour system with a specially designed and easy-to-read typeface.

The new labels are already in use in hospital dispensaries in the Danish health sector and in 2008 more than 1,290,000 medical products were produced with the new labels.

The Index:Award 2009 price is worth € 500.000 and will be presented in Copenhagen in August 2009. 

Read more at:
Medilabel Safety System©

For a detailed description visit
www.medilabelsafety.com

Medilabel Safety System in the media
youtube.com


 
 
 
See the presentation video for the Index:Award finalist project

BIG's new exhibition (flickr set).
'Yes Is More'
e-Types designed the exhibition identity.

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