e-Types

e-Types is a strategic brand and design agency that moves companies and organizations forward through identity. Brand leadership is characterized by the clear signals of an organization permeated by a strong sense of identity and purpose. e-Types illuminates corporate ideas. Through brand strategy and graphic design embedded in big ideas, we nurture enthusiasm, increase sales and enhance leadership.

26 maj 08
About Hype, Press

Documentary on the e-Types designed danish daily "Dagen" premieres on TV 2

"Forførens Fald" (Fall of the Seducer" - ed.) is the story of "Dagen". One of the most ambitious newspaper projects in danish history which ultimately collapsed. This is the why and the how.
Tuesday night TV 2 Docs is showing "Forførens Fald", the story of the most ambitious news project to date, which collapsed after just 42 days with millions of crowns in debt. 

The film portrays Peter Linck, the dubious and seemingly invincible entrepreneurial genius behind the newspaper who flew to close to the sun and finally had to face his empire come crashing down around him.

e-Types designed the papers typefaces, lay-out and identity - a collaboration that brought prestige and honor, but unfortunately at a heavy financial price. e-Types won the Danish Design Award for Print and Type for it´s work on Dagen. The film is showing Tuesday 27.05.08 at 8 p.m., TV 2. 

See the e-Types case on Dagen here


 
 
 
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